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Entrepreneurial Marketing

Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry

Marketing 3.0: From Products to Customers to the Human Spirit

Iwan Setiawan, Hermawan Kartajaya, Philip Kotler

Entrepreneurial Marketing

Author Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry
Release Date 2023/03
An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incis....
Marketing 3.0: From Products to Customers to the Human Spirit

Author Iwan Setiawan , Hermawan Kartajaya , Philip Kotler
Release Date 2010/05
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs....