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Marketing Strategy from the Masters (Collection)
Author David J. Reibstein , Nancy Lee , Larry Light , Paul W. Farris , Joan Kiddon , Philip
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sectorThree full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize ....
Release Date 2010/10 -
Marketing in the Public Sector: A Roadmap for Improved Performance
Author Nancy Lee , Philip Kotler
Praise for Marketing in the Public Sector“Professionally, as an academic turned politician, this book–if published a few years earlier–would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change.....
Release Date 2006/10