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Kellogg on Marketing, 3rd Edition
Author Alexander Chernev , Philip Kotler
The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt....
Release Date 2023/04 -
A Blueprint for Production-Ready Web Applications
Author Dr. Philip Jones
Go from setting up your production environment, to building an app, to deploying it to the web using industry best practices along the wayKey FeaturesFollow a blueprint to build production-ready apps that can be adapted and tailored to your requirementsLearn how to combine a React frontend with a Qu....
Release Date 2022/09 -
Operator Training Simulator Handbook
Author Joseph Philip , Frank David Todd
Make the most of OTS systems in operator training and engineeringKey FeaturesLearn OTS project delivery best practices from the author's 30 years of experienceExplore use cases to understand how your OTS systems can maximize ROI for usersDiscover how to best develop OTS training models for develope....
Release Date 2022/04 -
Author Cliff Berg , Kurt Cagle , Lisa Cooney , Philippa Fewell , Adrian Lander , Raj Nagappa
Agile is broken.Most Agile transformations struggle. According to an Allied Market Research study, "63% of respondents stated the failure of agile implementation in their organizations." The problems with Agile start at the top of most organizations with executive leadership not getting what agile i....
Release Date 2021/03 -
Author Heather N. Maietta , Philip Gardner
Talent development is key to organizations keeping pace with the rapidly changing social and technological developments of today’s workplace. Companies are calling for talent that possesses a mastery of discipline and systems, combined with an ability to handle cro....
Release Date 2020/01 -
Building Web Applications with .NET Core 2.1 and JavaScript: Leveraging Modern JavaScript Frameworks
Author Ben Dewey , Kevin Grossnicklaus , Philip Japikse
Roll up your sleeves and jump into building web applications using .NET Core 2.1 and the most popular JavaScript frameworks.You will start by building a data access layer using Entity Framework Core, a RESTful service using ASP.NET Core, and then you will build a w....
Release Date 2019/12 -
Author Thomas Martens , Philip Seamark
Learn the intricate workings of DAX and the mechanics that are necessary to solve advanced Power BI challenges. This book is all about DAX (Data Analysis Expressions), the formula language used in Power BI—Microsoft’s leading self-service business intelligence....
Release Date 2019/12 -
Author Cheyne Wallace , Daniel Szabo , Peter Philips , Akshat Paul
Cut through the noise and get real results with a step-by-step approach to learning Ruby programming.Key FeaturesIdeal for the Ruby beginner who is getting started with Ruby for the first time A complete Ruby tutorial with exercises and activities that help build k....
Release Date 2019/10 -
Learn Python by Building Data Science Applications
Author David Katz , Philipp Kats
Understand the constructs of the Python programming language and use them to build data science projectsKey FeaturesLearn the basics of developing applications with Python and deploy your first data application Take your first steps in Python programming by underst....
Release Date 2019/08 -
Information Systems Management
Author Claudio Vitari , Jean-Loup Richet , Julien Malaurent , Philippe Eynaud , Daniel Alba
Information Systems Management is intended to sensitize the heads of organizations to the issues raised by information systems (IS). Through its pedagogical presentation, the book ensures that issues related to IS are not left solely to the experts in the field. T....
Release Date 2019/07 -
Learning to Love the AI Bubble
Author Michael Spira , Philipp Gerbert
All bubbles are different. Bubbles occur when the market value of assets decouple from their intrinsic value and expectations of rising valuations generate investor demand. Many ambitious infrastructure projects that produced canals, railways, and telecom networks ....
Release Date 2019/05 -
Strategic Intelligence for the Future 2
Author Henri Dou , Alain Juillet , Philippe Clerc
Information in all its forms is at the heart of the economic intelligence process. It is also a powerful vector of innovation and, more than ever, a balance between economic and societal forces.That is why a large part of Strategic Intelligence for the Future 2 analyzes t....
Release Date 2019/04 -
Author John P. Kotter , Philipp Tillmanns , Claire Love , Martin Reeves , Harvard Business
As CEO, you set the vision, the strategy, and the tone of your organization.You establish priorities, anticipate and address challenges, champion and lead change efforts, set people up for success, and manage risk. Though you may have a great senior executive team ....
Release Date 2019/04 -
Managing Technical Debt: Reducing Friction in Software Development
Author Ipek Ozkaya , Robert Nord , Philippe Kruchten
“This is an incredibly wise and useful book. The authors have considerable real-world experience in delivering quality systems that matter, and their expertise shines through in these pages. Here you will learn what technical debt is, what is it not, how to manage ....
Release Date 2019/04 -
Author Donald Short , Philip Craig , Christopher Grow , Charles J. Brooks
An accessible introduction to cybersecurity concepts and practicesCybersecurity Essentials provides a comprehensive introduction to the field, with expert coverage of essential topics required for entry-level cybersecurity certifications. An effective defense consi....
Release Date 2018/10 -
Qlik Sense Cookbook - Second Edition
Author Neeraj Kharpate , Philip Hand , Pablo Labbe
Create dynamic dashboards to perform interactive analytics for business intelligence operations Key FeaturesExplore newly added features in Qlik Sense Discover best practices to work with data using Qlik Sense Learn to implement advanced functions for better data i....
Release Date 2018/08 -
Author Tammi J Schneider , Benjamin Philips
The stories, events, and teachings contained in the scriptures of the Old and New Testaments of the Bible, from Genesis to Revelations explained with accessible text and bold graphics.The Bible Book explores the ideas and beliefs key to the teachings of the most wi....
Release Date 2018/03 -
Author Tony Page , Philip Goodwin
This informative and inspirational handbook describes how to successfully lead mergers and change in complex organizations. Drawing on a real-life experience, the authors share their insights on how leaders can deliver sustainable change by growing the capacity of ....
Release Date 2018/02 -
Author Tucker Balch , Philip J. Romero
Hedge Fund Secrets provides a needed complement to journalistic accounts of the hedge fund industry, to deepen the understanding of nonspecialist readers such as policy makers, journalists, and individual investors. The book is organized in modules to allow differe....
Release Date 2018/01 -
Hole-Drilling Method for Measuring Residual Stresses
Author Gary S. Schajer , Philip S. Whitehead , Kristin B. Zim
This book describes the theory and practice of the Hole-Drilling Method for measuring residual stresses in engineering components. Such measurements are important because residual stresses have a "hidden" character because they exist locked-in within a material, independe....
Release Date 2018/01 -
Qlik Sense: Advanced Data Visualization for Your Organization
Author Ferran Garcia Pagans , Neeraj Kharpate , Philip Hand , James Richardson , Dr. Henric
Perform Interactive Data Analysis with Smarter Visualizations and Support your Enterprise-wide Analytical NeedsAbout This BookGet a practical demonstration of discovering data for sales, human resources, and more using Qlik SenseCreate dynamic dashboards for busine....
Release Date 2017/12 -
Building Web Applications with Visual Studio 2017: Using .NET Core and Modern JavaScript Frameworks
Author Ben Dewey , Kevin Grossnicklaus , Philip Japikse
Learn how to build web applications from three Microsoft MVPs. After building the data application layer using Entity Framework Core and a RESTful service using ASP.NET Core, you will then build the client side web application three ways: first, using ASP.NET Core,....
Release Date 2017/07 -
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Author James C. Anderson , Manish Goyal , Andris Zoltners , Philip Kotler , Harvard Busines
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and sele....
Release Date 2017/05 -
Author Gary Armstrong , Philip T. Kotler
Help readers learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it—s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketin....
Release Date 2017/01 -
Anxiety in Children and Adolescents with Autism Spectrum Disorder
Author Wood Jeffrey J , Philip C. Kendall , Eric A. Storch , Patricia Renno , Connor M. Ker
Anxiety in Children and Adolescents with Autism Spectrum Disorder: Evidence-Based Assessment and Treatment begins with a general overview of the history of research on anxiety in ASD and the path towards evidence-based assessment and treatment methods. Thereafter, ....
Release Date 2017/01 -
Mastering JavaScript Single Page Application Development
Author John Moore , Philip Klauzinski
An in-depth guide to exploring the design, architecture, and techniques behind building sophisticated, scalable, and maintainable single-page applications in JavaScriptAbout This BookBuild large-scale, feature-complete SPAs by leveraging widely used tools and techn....
Release Date 2016/10 -
Benefits of Bayesian Network Models
Author Christophe Simon , Philippe Weber
The application of Bayesian Networks (BN) or Dynamic Bayesian Networks (DBN) in dependability and risk analysis is a recent development. A large number of scientific publications show the interest in the applications of BN in this field.Unfortunately, this modeling....
Release Date 2016/08 -
Health Financing Without Deficits
Author Randy S. Miller , Philip J. Romero
America’s health system has been a polarizing issue in most presidential campaigns throughout our lifetimes. It is hardly surprising that an industry that consumes nearly one in every five dollars spent in the U.S. economy will be prominent again in 2016 and ....
Release Date 2016/07 -
Advanced Global Illumination, 2nd Edition
Author Kavita Bala , Philippe Bekaert , Philip Dutre
This book provides a fundamental understanding of global illumination algorithms. It discusses a broad class of algorithms for realistic image synthesis and introduces a theoretical basis for the algorithms presented. Topics include: physics of light trans....
Release Date 2016/04 -
Why Learning Is Central to Sustained Innovation
Author Peter T. Ward , Rachna Shah , Toni L. Doolen , Philipp Mayrl , Anja Schulze , Udo Lin
Managers often say they want to improve their product development capability based on so-called “lean” principles and practices so they can innovate while reducing costs and improving quality. In studying manufacturing over the past two decades, the aut....
Release Date 2016/04