- Page numbers followed by f refer to figures.
- Abbreviations, 118, 119f
- Academic presentations, 28
- Accent graphics, 159, 160f
- Accuracy
- Acronyms, 118, 119f
- Actions, recommended. see Recommended actions
- Action Settings feature, in PowerPoint, 50–51, 51f, 209
- Advance copies, of presentation, 210–211
- Advertising, mass, 4
- Agenda items
- addressing all, 87, 88f
- identifying coverage of, 89, 90f
- Agenda slides, 87, 88f, 89, 90f
- Aggregations, 122, 123f
- “All Other” category, 167, 168f
- Analogies, 37
- Animations
- highlighting numbers with, 202
- slide timing with, 185
- using, 48, 49f
- Appendices
- and action settings, 50
- to clarify illustrations, 198
- costs and benefits in, 236, 238f
- and definition slides, 120
- as leave‐behind documents, 38, 39f
- Architectural diagrams, 157, 158f
- Arrows, 198, 199f
- Assumptions, presenting, 239–240
- Audience(s)
- addressing concerns of, 217–218
- adjusting story to, 182–184, 183f
- asking questions of, 194, 242
- building trust with, 24
- color‐blind, 153
- correcting your, 230–231
- cutting content and confusing, 190–191
- difficult, 228–229
- eye contact with. see Eye contact
- headlines for, 56–57
- informing, of ethical concerns, 196, 197f
- keeping attention of, 16
- knowing your, 12–13
- managing, 59
- presenting complex analyses to, 4
- providing details to, 33–34
- response of, to text‐dense slides, 8
- scaling figures for, 192
- technical diagrams for, 157, 158f
- Authenticity, 23
- Average, 200, 201f
- Axis labeling
- for cause‐and‐effect relationships, 173, 173f, 174f
- clarifying aggregations in, 123f
- and data labels, 169, 170
- starting point for, 132, 133f
- Axis range, 132
- Background colors, 153
- Backup data, 7
- Backup plans, 207–208
- Bad news, delivering, 235
- Bar charts
- Being yourself, 23
- Benefits‐focused positioning, 236, 237f
- Body language, 223–224
- Bold fonts
- consistent use of, 82
- highlighting numbers with, 202, 203f
- highlighting text with, 204, 205f
- shading and, 163, 164f
- Borders, chart, 165, 166f
- Bright lighting, 222
- Bullet points, 80, 181
- Business context, presenting, 54–55
- Business presentations, 27
- Camera, looking at, 225, 226f
- Categories
- Cause‐and‐effect relationships, 173–174, 173f, 174f
- Chart(s). See also Graphics
- bar, 147, 169, 171, 171f–172f, 172
- borders in, 165, 166f
- for cause‐and‐effect relationships, 173–174, 173f, 174f
- color coordination, 153–154, 154f
- comprehensible. see Comprehensible charts
- data labels in, 169–170, 169f–170f
- easy‐to‐interpret, 147–148
- formats of, 145–148, 148f
- highlighting numbers in, 202
- line, 147
- pie, 167, 168f
- raw output in, 142–144
- scale in. see Scale and scaling
- scientific notation in, 112
- simplicity of, 145, 146f
- with spelling and grammatical errors, 93, 93f
- stacked bar, 171, 171f–172f, 172
- variety in type of, 137, 138f
- Churn modeling, 124
- Clarification
- of acronyms and abbreviations, 118, 119f
- with definitions, 70, 71f
- of results, 35–36
- Clarity
- about implications of results, 194–195
- about measures used, 241
- of charts and graphs, 16
- Clean layout, 15f
- Coaches, inside, 180
- Colors
- Color‐blind audiences, 153
- Color coordination
- Columns, 99, 163
- Comma separators, for numbers, 105, 106f–107f
- Commentary, verbal, 9, 14, 215–216
- Comparison slides, precision in, 101, 101f–102f, 102
- Complex analysis, presenting, 4
- Complex dashboards, 45, 46f–47f
- Complex graphics, 151, 152f
- Complex issues, analogies for, 37
- Comprehensible charts
- Conference presentations, 27–28
- Confidants, consulting, 13, 179–180
- Confidence
- positivity to build, 234, 235
- precision and, 103, 104f
- in recommended actions, 245–246
- Confidence monitors, 219
- Confidentiality notices, 211
- Confusion
- about implication of results, 194–195
- cutting content without creating, 190–191
- Consistency
- in font, 82, 83, 83f, 84f
- in formatting, 161, 162f
- in phrasing, 74, 75f
- in precision level, 99–100, 99f, 100f
- in scale, 130, 131f
- Consultations, with confidants, 179–180
- Content
- Contentious points, 29, 59
- Context
- business and practical, 54–55
- for color choice, 155–156, 155f–156f
- providing, verbally, 14
- for results, 247–248, 248f
- Controversial points, 29, 59
- Copyright notice, 76, 211
- Costs, honesty about, 236, 237f–238f
- Credibility, building
- with accurate data, 126
- by addressing agenda items, 87
- backup support for, 206
- with charts and graphs, 16
- by clarifying aggregations, 122
- with comprehensible numbers, 240
- importance of, 24
- by keeping colors in context, 155
- and sending advance copies, 210
- and spelling/grammatical errors, 91
- with technical details, 91
- and truncated labels, 116
- Critical numbers, 202, 203f, 221
- Cutting and pasting, inconsistent fonts from, 83f
- Dashboards, 45, 46f–47f
- Data
- backup, 7
- business vs. practical context for, 54–55
- relevant, 52–53
- Data‐dense slides, 52, 53f
- Data labels
- Data literacy, 5–6
- Decimals, numbers with, 108, 109f
- Decision trees, 151, 152f
- Default font, 85
- Definitions
- clarifying, 70, 71f
- dedicated slides for, 120, 121f
- simple, 67–68
- Delivery, 213–248
- addressing audience's concerns, 217–218
- anticipating random and irrelevant questions, 227
- asking questions of audience, 242
- clarity about measures used, 241
- context for results, 247, 248, 248f
- correcting people, 230–231
- eye contact in, 219–220
- handling difficult people, 228–229
- hedging results, 239–240
- honesty during, 236, 237f–238f
- and lighting, 222
- movement in, 223–224
- for online presentations, 225, 226f
- pointing to important information, 221
- positive language in, 234–235
- questions you can't answer, 232–233
- reading slides, 215–216
- recommendations for action, 245–246, 246f
- tying facts to impact, 243, 244f
- Design, 25–61
- analogies, 37
- animations, 48–49
- appendices, 38, 39f
- and business vs. practical context for data, 54–55
- and content delivery, 45–47
- headlines, 56–57
- of launch slides, 43–44
- of leave‐behind documents, 40–42
- organizational strategies, 29–30
- PowerPoint action settings, 50–51
- recommended actions, 58–59
- relevant data in, 52–53
- requests for clarification, 35–36
- technical details, 31–34
- venue‐based, 27–28
- “why” aspect of presentation, 60–61
- Details
- Diagrams
- Distractions, 52
- Diverse audiences, 184
- Documents, leave‐behind, 38, 39f, 40–42, 41f
- Due dates, 22
- Dykes, Brent, 182
- Easy‐to‐interpret charts, 147–148, 148f
- Easy‐to‐read fonts, 82
- Effective Data Storytelling (Dykes), 182
- Elevator pitches, 187
- Errors
- Ethical concerns, 196, 197f
- Excel
- axis labeling in, 132
- scale of graphs in, 130
- Executive presentations, 20–21
- Eye contact
- with bright lighting, 222
- and looking at the screen, 219–220
- in online presentations, 224, 225f
- Facts
- focusing on figures and, 10–11
- tying, to impacts, 243, 244f
- Feedback, 179–180
- Figures. See also Numbers
- focusing on facts and, 10–11
- relatable scale for, 192, 193f
- Finance, audiences in, 183
- Font(s). See also Bold fonts
- consistent, 82, 83, 83f–84f
- default, 85
- easy‐to‐read, 82
- italic, 82, 204, 205f
- missing, 85–86, 86f
- unusual, 145
- Font size
- choosing, 78, 79f
- for large tables, 163
- making numbers stand out with, 202, 203f
- Footnotes, 118, 119f
- Formats and formatting
- Gradients, 145
- Grammar checking software, 91–94, 92f
- Grammatical errors, 91–94, 92f, 93f
- Graphs
- comprehensible, 16–17
- raw numbers in, 105, 108
- scientific notation in, 112
- spelling and grammatical errors, 93f
- truncated labels in, 116
- Graphics. See also Chart(s)
- accent, 159, 160f
- borders for, 165, 166f
- color coordination for, 153, 154, 154f
- complex, 151, 152f
- context of colors in, 155, 155f–156f, 156
- data labels for, 169, 169f–170f, 170
- illustrations, 198, 199f
- incomprehensible, 149, 150f
- number of categories in, 167, 168f
- spelling and grammatical errors in, 93
- technical and architectural diagrams, 157, 158f
- Headers, 89, 90f
- Headlines, 56–57
- Hedging results, 239–240
- High‐level summary of concepts, 43
- Highlighting information
- with animations, 49f
- by pointing, 221
- in tables and charts, 202, 203f
- Honesty
- about costs and benefits, 236, 237f–238f
- about questions you can't answer, 232, 233
- Horizontal text, 95, 96f
- Hyperlinks, 50, 51f
- Illustrations, simplified, 198, 199f
- Images. see Graphics
- Impact
- closing with “wow” moment, 247–248
- and level of detail, 31–32
- tying facts to, 243, 244f
- Important information
- asking audience to identify, 242
- highlighting text containing, 204, 205f
- pointing to, in presentation, 221
- Information
- about audience, 12
- in appendices, 38
- data literacy as delivering, 5–6
- highlighting, 49f, 202, 203f, 221
- important, 204, 205f, 221, 242
- low‐value, 200, 201f
- targeting specific pieces of, 45, 46f
- Information technology, audiences in, 157
- Inside coaches, 180
- Interactive webinars, 50
- Interest rates, displaying, 108
- Interpretation, ease of, 147–148
- Introduction, developing your, 56–57
- Irrelevant questions, anticipating, 227
- Italic font, 82, 204, 205f
- Labels
- acronyms and abbreviations in, 118–119, 119f
- for agenda‐related content, 89, 90f
- axis, 123f, 132, 133f, 169, 170
- comprehensible, 72–73
- data, 132, 133f, 169–170, 169f–170f
- and definition slides, 120–121
- identifying aggregations in, 122–123
- for outcome of interest, 124–125
- and scale in charts, 128–131
- slanted, 95, 96f
- system, 72, 73f
- truncated, 116
- value, 169
- Launch slides, 43–44, 44f
- Layouts, slide
- Layperson terms
- Leave‐behind documents
- appendices as, 38, 39f
- creating, 40–42, 41f
- Lighting, 222
- Lines, in tables, 163, 164f
- Line charts
- Line spacing, for text, 80, 80f, 81f
- Literacy, 5
- Long presentations, 18–19
- Low‐value information, 200, 201f
- Machine learning models, 198
- Marketing, audiences in, 183
- Mass advertising, 4
- Measures
- clarity about, 241
- relative, 198
- statistical, 128
- Metrics, colors for, 155–156, 155f–156f
- Microsoft 365 Powerpoint
- Action Settings in, 50–51, 51f
- applying consistent color palette, 153–154, 153f, 154f
- numbering slides, 134, 134f
- printing notes pages, 40, 41f–42f
- Mindset, of audience, 217–218
- Missing fonts, 85–86, 86f
- Misspelled words, 91–94, 92f, 93f
- Model performance, terms for, 67f–68f
- Movement, during delivery, 223–224
- Multicolor gradients, 145
- Names, category, 114, 115f
- Narrative. see Story
- News, bad, 235
- Non‐horizontal texts, 95, 96f
- Notes pages, 40, 41f–42f
- Numbers
- accuracy of, 103–104, 126–127
- as category designations, 114–115
- critical, 202, 203f
- displaying percentages as, 108–109
- double‐checking accuracy of, 126–127
- formatting, 105, 106f–107f
- noting differences in, 200, 201f
- precision of, 99–104
- quantities and percentages for, 110–111
- raw, 105, 108
- scientific notation for, 112–113
- slide, 134
- Off‐topic discussions, 227
- Online presentations
- Order, of slides, 29–30
- Organizational strategies
- ordering content, 29–30
- starting with recommended actions, 58
- using headlines, 56–57
- Outcome(s)
- asking audience to identify important, 242
- focusing on outcome of interest, 124, 125f
- predicting, 236
- Outlines, 56
- Outputs, raw, 142, 143f–144f
- Overpreparation, 181
- Paragraph spacing, 80
- Parameter estimates (measure), 241
- PDF format, 85
- Percentages
- % symbol, 108
- Performance, terms for, 67f–68f
- Phrasing
- consistent, 74, 75f
- positive, 234–235
- Pie charts, 167, 168f
- Plain language, 118
- P&L impacts (measure), 241
- Pointers, in online meeting systems, 221
- Pointing to important information, 221
- Points on graphs, labels for, 169
- Positive phrasing, 234–235
- PowerPoint
- Action Settings feature, 50–51, 51f, 209
- axis labeling in, 132
- color palettes in, 153
- default fonts in, 85
- inserting slide numbers in, 134, 134f
- line spacing in, 80–81
- printing notes section in, 40, 41f–42f
- printing out slides in, 188–189, 188f–189f
- scaling graphs in, 130
- Practical context, for data, 54–55
- Practice presentations, 177–178
- Precision
- consistency in level of, 99–100, 99f, 100f
- in delivery of presentation, 194, 195
- level of accuracy and, 103, 104f
- necessary level of, 101–102, 101f–102f
- Preparation, 175–211
- adjusting story to audience, 182–184, 183f
- backup support, 206
- budgeting time for, 22
- clarifying implications of results, 194–195
- consulting confidants, 179–180
- creating backup plans, 207–208
- cutting content, 187–191
- highlighting critical numbers, 202, 203f
- highlighting important text, 204, 205f
- informing audience of ethical concerns, 196, 197f
- for long vs. short presentations, 18–19
- overpreparation, 181
- practice, 177–178
- removing low‐value information, 200, 201f
- scaling figures, 192, 193f
- sending advance copies, 210–211
- shortening presentations, 187–189
- simplified illustrations, 198, 199f
- slide clickers, 209
- time limits, 185, 186f
- Presentation(s)
- academic, 28
- business, 27
- conference, 27–28
- executive, 20–21
- online, 224, 225, 226f
- for project success, 3–4
- recorded, 223–224
- short vs. long, 18–19
- Presentation style, 23
- Printouts
- for executive presentations, 21f
- of notes section, 40, 41f–42f
- of slides, 188–189, 188f–189f
- Problem solving, 231
- Process launch slides, 44f
- Proofreading, 94
- Quantities, providing percentages and, 110, 111f
- Questions
- about business significance, 54
- anticipating random and irrelevant, 227
- asking your audience, 194, 242
- passing, to experts, 206
- setting aside time for, 187
- that you can't answer, 232–233
- Random questions, anticipating, 227
- Raw numbers, 105, 108
- Raw outputs, 142, 143f–144f
- Readable text, 76, 77f
- Recommended actions
- presenting, with confidence, 245–246, 246f
- starting presentations with, 58–59
- technical details vs., 32
- Recorded presentations, 223–224
- Redundancy, reducing, 177
- Relatable figures, 192, 193f
- Relative measures, 198
- Repetition, 139
- Reports, written, 28, 40, 198
- Response model evaluation, terms for, 67
- Results
- accurate, 3
- clarifying implications of, 194–195
- discussing how to use, 35–36
- hedging, 239–240
- and project success, 3–4
- relevance of, 54
- scale for, 192
- summarizing, 32
- Right word, wrong place errors, 94, 94f
- Risks, presenting, 239–240
- SAS (statistical package), 142, 143f–144f
- Scale and scaling
- Scatterplots, 173–174
- Scientific notation, 112, 113f
- Screen
- looking at, 219–220
- reading from, 215–216
- Script, using, 181
- Section breaks, 89, 90f
- Self‐awareness, of delivery style, 23
- Semantics, 38, 234
- Senior executives, 20–21
- Shading, in tables, 163, 164f
- Short presentations, 18–19, 187–189
- Short slides, 14–15
- Simplifying
- Slang, 118
- Slanted labels, 95, 96f
- Slide(s). See also Layouts, slide
- agenda, 87, 88f, 89, 90f
- animations on, 48–49
- comparison, 101, 101f–102f, 102
- controlling your, 209
- data‐dense, 52, 53f
- definition, 120, 121f
- effective, 14–15
- for executive presentations, 20–21
- launch, 43, 44f
- order of, 29–30
- printouts of, 21f, 188–189, 188f–189f
- quantity of, 185, 186f
- reading from, 215–216
- recommendations, 246, 246f
- salient points on, 9, 9f
- short, 14–15
- text‐dense, 7–9
- Slide clickers, 209
- Slide‐free presentations, 20–21
- Slide master, 50
- Slide numbers, 134, 134f
- Software packages, technical, 142, 142f–144f
- “So what” aspect of presentation, 60, 61f
- Spacing, of text, 80, 80f–81f
- Spell checking software, 91–94, 92f
- Spelling errors, 91–94, 92f, 93f
- Stacked bar charts, 171–172, 171f– 172f
- Statistical measures, 128
- Statistical packages, 142, 143f–144f
- Statistical significance (measure), 241
- Story
- adjusting, to audience, 182–184, 183f
- defined, 10
- developing your, 7, 8–9, 8f, 10–11
- flow of, 29f, 30f
- Strategic fundamentals, 1–24
- being yourself, 23
- budgeting time for preparation, 22
- building trust with audience, 24
- comprehensible charts and graphs, 16–17
- data literacy, 5–6
- effective slides, 14–15
- executive presentations, 20–21
- facts and figures, 10–11
- knowing your audience, 12–13
- results and project success, 3–4
- short vs. long presentations, 18–19
- text‐dense slides, 7–9
- Summarizing concepts, 43
- Support, 206
- Supporting text, 76, 77f
- System labels, 72, 73f
- Tables, 169
- font size for, 163
- formatting, 161, 162f
- highlighting numbers in, 202
- raw numbers/output in, 105, 108, 142
- shading in, 163, 164f
- truncated labels in, 116, 116f
- understanding parts of, 232
- Technical detail(s)
- appropriate level of, 33–34
- in complex graphics, 151
- impact and level of, 31–32
- questions you can't answer about, 232
- rehearsing to adjust level of, 177
- Technical diagrams, 157–158
- Technical software packages, output from, 142, 142f–144f
- Technical terms
- abbreviations and acronyms for, 118
- avoiding, 69
- simplifying, 67–68, 67f, 68f
- Templates, spacing in, 80
- Text
- on charts and images, 93
- consistent fonts for, 82–83, 83f–84f
- font size, 78, 79f
- horizontal, 95, 96f
- important, 204, 205f
- in labels, 72–73
- missing fonts for, 85–86
- quantity of, 65, 66f, 78, 79f
- readable, 76, 77f
- spacing in, 80, 80f–81f
- spelling and grammar errors in, 91–92
- supporting, 76, 77f
- underlined, 204, 205f
- Text‐dense slides, 7–9
- 97 Things about Ethics Everyone in Data Science Should Know (Franks), 196
- 3D features, 145
- Time, for preparation, 22
- Time limits, 18, 185–187, 186f
- Timing, practicing to gauge, 177
- Transparent animations, 48, 49f
- Truncated labels, 116, 116f–117f
- Trust building, 24
- Typos, 93
- Value labels, 169
- Venue, adapting design to, 27–28
- Verbal commentary, 9, 14, 215–216
- Video recordings, 178, 223–224
- Vision, presenting your, 11
- Visual slide layouts, 14–15, 15f
- Webinars, interactive, 50
- “What” aspect of presentation, 60, 61f
- “What now” aspect of presentation, 60, 61f
- “Why” aspect of presentation, 60–61
- Wiley, 5
- Words and wording
- for agenda items, 87–90
- and consistent phrasing, 74, 75f
- definitions, 67–68, 70, 71f
- positive, 234–235
- quantity of, 65, 66f, 78, 79f
- spelling and grammatical errors, 91–92
- technical terms, 67–69
- Word substitution errors, 94, 94f
- “Wow” moment, 247–248
- Wrap‐up section, 50
- Written reports, 28, 40, 198
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