I. Preparing to Run Getting BTM on the Executive Agenda
by Zmud, Trainer, Hoque, Sambamurthy, Wilson
Winning The 3-Legged Race: When Business and Technology Run Together
- Copyright
- Acknowledgments: Authors
- Acknowledgments: Contributing Authors
- Acknowledgments: Research and Leadership Insights
- Preface: Our Journey So Far
- Introduction: The Convergence of Business and Technology
- I. Preparing to Run Getting BTM on the Executive Agenda
- II. Leading the Pack Realizing Critical BTM Capabilities
- 6. Buy, Hold, or Sell?
- 7. The Age of Process
- 8. Considering Risk
- 9. Measuring Success
- How should executives make sense of the business value of business technology?
- How are metrics to assess business value derived?
- What are the various roles of business technology?
- How do we develop the capability to monitor and use business technology?
- How can firms increase the value of business technology investment?
- Methods, mechanisms, and tactics to measure business technology’s contribution
- Getting the payoff
- Conclusion: Peering Into the Future
- Profiles: About the Authors and Contributors
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