ACKNOWLEDGMENTS

For all of my students, workshop attendees, and clients who asked me for a book to read so they could hone their narrative craft for product design. There was no such book. For you, now there is.

For those who helped me start writing and counseled me through the way: Lou Rosenfeld, Kevin Hoffman, Karen McGrane, Christina Wodtke, Abby Covert, Sara Wachter-Boettcher, Rebekah Cancino, Matt Grocki, Tomer Sharon, Jeff Gothelf, Jonathon Colman, Russ Unger, and Dave Gray.

For those who read early drafts. You pushed me to do what I hate most and use my words to explain myself: Lis Hubert, Margot Bloomstein, Jane Pirone, Maya Bruck, Jonathan Berger, and Bill Gullo.

For those who contributed insight, ideas, and imagery along the way: Marta Justak, Eva-Lotta Lamm, Ajay Rajani, Lis Hubert, Michael Leis, David Malouf, Chris Noessel, Paul Rissen, and Senongo Akpem.

For my fellow campers. You know who you are. You remind me daily that it’s OK to take up space.

And for Snowball, my cat, who passed away right before I decided to write a book. You taught me that a cardboard box is never just a box. It’s whatever you want it to be.