ABOUT THE AUTHOR

For more than 15 years, Donna Lichaw has guided startups, non-profits, and Fortune 500 brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a “story first” approach to help teams define their value proposition, transform their thinking, and better engage with their core customers.

Donna developed her talent for storytelling and narrative development as a documentary filmmaker, from which she built a successful career as a digital product strategist for a number of emerging and established companies in New York and London. She has been recognized as a subject expert on storytelling and customer engagement strategies, speaking at design and technology conferences throughout the U.S., Canada, and Europe.

Donna graduated from Northwestern University with an MFA in radio, film, and television, and completed her undergraduate degree in film and video studies at the University of Michigan in Ann Arbor. She has taught courses and delivered seminars on design, communication, and user experience at New York University, Northwestern University, and General Assembly, and is an adjunct faculty member at the School of Visual Arts.

She currently works and resides in Brooklyn, New York with her partner, Erica, their crooked dog, Ralph, and doe-eyed, pointy-eared cat, Gizmo. You can find her at www.donnalichaw.com and on Twitter @dlichaw.