Part 1: What if Everything You Knew About Growth Was Irrelevant?
Chapter 1 Success or Failure in Business Relies on One Thing
Chapter 2 What We Believed to Be True Isn’t
Chapter 3 “Customerization”: The Amazon Effect
Part 2: Exploring the Realities of Today’s Marketplace
Chapter 4 Value Is in the Eye of the Beholder
Chapter 5 The Information Highway or Route 66?
Chapter 6 Dealing With the “Me” Generation
Chapter 7 Creating a Culture That Adds Value to Your Customers
Chapter 8 Growth Is a Team Sport
Part 3: How to Empower Your Organization to Grow
Chapter 9 Empowering Your Customers
Chapter 10 Empowering Employees: The Customer-Employee Connection
Chapter 11 Empowering Your Brand
Chapter 12 Empowering Market Share
Chapter 13 Employees: Real Growth Hormone for Your Business
Chapter 14 Social Media: Strategy Versus Distraction
Chapter 15 Growth 6.0: Peer into My Crystal Ball