PART 4 GROWING FORWARD

In Part 3, we discussed the importance of “thinking forward.” With this concept in mind, this book would be useless if it didn’t consider addressing some emerging and growing trends that includes uncovering exactly what unstoppable organizations are doing to prepare for and ensure they dominate in the coming years. Recognizing how empowerment is being used by the organizations such as Blommer Chocolate, Hillberg and Berk, Saje Natural Wellness, and CenterLine to guarantee customers have an exceptional experience, increasing market awareness, competitive distinction, and value for both employees and customers makes sense. Consider the speed of evolution and the continued influence of technology on all sectors and industries. Exactly what are these organizations doing to prepare for the long-term? In Part 4, we discuss the evolution of how companies market and sell their products and services; identifying key distinctions in areas that will be critical to success in the coming decade. We explore the approaches that some of today’s most successful organizations are applying in order to capture an increased market share in the coming decade. For those wanting to gain an advantage over the competition, this part is for you.