About the author
Acknowledgements
Preface
PART ONE Discovering Momentum
1 The power of momentum
2 The source of momentum
3 The road to momentum
PART TWO Designing Momentum
4 Compelling insights
5 Compelling value
6 Compelling equity
7 Power offer design
PART THREE Executing Momentum
8 Power offer execution
9 Vibrant satisfaction
10 Vibrant retention
11 Vibrant engagement
PART FOUR Total Momentum
12 Internal momentum
13 Momentum leadership
14 Epilogue
Endnotes
Bibliography
Index