About the Authors

George Pettinico is the Rosenblum Endowed Assistant Professor of ­Marketing at Plymouth State University in Plymouth, New Hampshire, where he teaches both undergraduate and graduate classes. Professor Pettinico is an active researcher in the area of marketing, with recently published articles in Journal of Consumer Marketing, Journal of Consumer Affairs and Health Marketing Quarterly. He also presents his research at national conferences, with a particular focus on the intersection of consumers and technology. Before transitioning to academics, Professor Pettinico worked for two decades in various marketing roles in the health care, automotive, and consumer goods industries. He enjoys spending time with his wife and two children, and hiking, kayaking, and appreciating nature in beautiful New Hampshire. He has not yet bought a robot for his home.

George R. Milne is the Carney Family Endowed Professor of Marketing and Associate Dean of Research at the Isenberg School at University of Massachusetts Amherst. Professor Milne has authored more than 160 journal articles, books, chapters, and conference papers on topics that include consumer privacy protection, interactive marketing, consumer behavior, and public policy. Outlets for this research include: Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Academy of Marketing Science, Journal of Consumer Affairs, Journal of Interactive Marketing, Journal of Advertising, Marketing Letters, Industrial Marketing Management, Journal of Business Research and others. In 2012, he was awarded the Robert B. Clarke Outstanding Educator Award. He has received the Isenberg Outstanding Researcher Award for the years 2016 to 2017 and 2008 to 2009. He was awarded with the Outstanding College Teaching Award in 1993 to 1994. Professor Milne has over 25 years of teaching experience in marketing in both live and online formats and with graduate and undergraduate students.

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