About the authors
Acknowledgements
Introduction
0 What’s your problem?
Part 1 Collect evidence
1 Illuminate your blind spots
2 Bust your biases
3 Explore your data
Part 2 Connect the dots
4 Drill down
5 Move the needle
6 See the big picture
Part 3 Craft the approach
7 Think on the margin
8 Score points
9 Walk the talk
Part 4 Complete the mission
10 Multiply your possibilities
11 Engineer incentives
12 Make it happen
13 Conclusion
Appendix: Confidence calibration
Further resources
Notes
Index