- Copyright
- Acknowledgments
- About the Author
- I. Getting Started
- II. The Fan Base
- 2. Building and Keeping Your Fan Base
- Exploiting with Integrity
- What Can Your Fan Base Do for You?
- Your Fans’ Expectations: What Can You Do for Your Fan Base?
- Communicating with Your Fan Base
- So Will You Exploit with Integrity?
- Building and Keeping the Fan Base in Practical Terms
- Publicity
- Other Forms of Publicity
- 3. Your Presence on the Web
- 2. Building and Keeping Your Fan Base
- III. The Product
- 4. Creating Products: Generating Income
- 5. The Logistics of Creating and Developing Products
- IV. The Nasty Commercial Bits
- 6. Economics 101
- Sources of Income: How Much Can I Earn?
- Earnings from Music
- CD Sales with a Record Label
- Moving Images
- Merchandising
- Live Performances
- Sponsorship/Endorsements
- Commission
- Songwriting Royalties
- Gifts
- Income from Your Infrastructure
- Sources of Finance
- Costs
- So What Do I Get Paid?
- 7. Your Pay Packet
- 6. Economics 101
- V. Putting the Theory into Practice
- 8. Building the Team around You
- 9. Developing Your Own Career Plan
- The Jigsaw Puzzle of Your Career
- A Question of Scale
- Reducing Risks and Increasing the Certainty of a Sustained Career
- The Arc of Your Career
- And to Conclude
Simon Cann is a musician and writer based in London. He is the author of a number of music-related and business-related books.
He worked for more than 15 years as a management consultant, where the clients he advised included global companies in the music, entertainment, and broadcasting industries, as well as companies in the financial services, aeronautical, pharmaceutical, and chemical sectors.
His music-related books include How to Make a Noise, How to Make a Noise: iPad Synthesizers Edition, Becoming a Synthesizer Wizard: From Presets to Power User, Sample This!, and Rocking Your Music Business. His business-related books feature the experiences of international entrepreneurs who have built successful companies in the hottest business locations around the world.
You can read more about Simon at his website: simoncann.com.
Check out Simon’s music-related books at his Noise Sculpture website: noisesculpture.com.
If you do the Twitter thing, then follow Simon: twitter.com/simonpcann.
If you want to talk about this book, please drop by the Noise Sculpture Facebook page and say hi: facebook.com/noisesculpture.
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