- Copyright
- Acknowledgments
- About the Author
- I. Getting Started
- II. The Fan Base
- 2. Building and Keeping Your Fan Base
- Exploiting with Integrity
- What Can Your Fan Base Do for You?
- Your Fans’ Expectations: What Can You Do for Your Fan Base?
- Communicating with Your Fan Base
- So Will You Exploit with Integrity?
- Building and Keeping the Fan Base in Practical Terms
- Publicity
- Other Forms of Publicity
- 3. Your Presence on the Web
- 2. Building and Keeping Your Fan Base
- III. The Product
- 4. Creating Products: Generating Income
- 5. The Logistics of Creating and Developing Products
- IV. The Nasty Commercial Bits
- 6. Economics 101
- Sources of Income: How Much Can I Earn?
- Earnings from Music
- CD Sales with a Record Label
- Moving Images
- Merchandising
- Live Performances
- Sponsorship/Endorsements
- Commission
- Songwriting Royalties
- Gifts
- Income from Your Infrastructure
- Sources of Finance
- Costs
- So What Do I Get Paid?
- 7. Your Pay Packet
- 6. Economics 101
- V. Putting the Theory into Practice
- 8. Building the Team around You
- 9. Developing Your Own Career Plan
- The Jigsaw Puzzle of Your Career
- A Question of Scale
- Reducing Risks and Increasing the Certainty of a Sustained Career
- The Arc of Your Career
- And to Conclude
This is the second edition of this book. I would like to thank everyone who bought the earlier edition of this book (published under the title Building a Successful 21st Century Music Career). Without your support, there would be no second edition.
I would also like to single out a few other people for special thanks:
Orren Merton for commissioning this book and being an all-around good egg on the acquisitions editor front.
Cathleen Small for her editorial work and guidance through the production.
Mark Hughes for getting the book noticed.
Stacy Hiquet and the rest of the Course Technology PTR family for all their great work.
Richard Moody for all the many conversations we had over the years about building communities. I look forward to catching up with you for lunch sometime in December, Richard.
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