- Copyright
- Acknowledgments
- About the Author
- I. Getting Started
- II. The Fan Base
- 2. Building and Keeping Your Fan Base
- Exploiting with Integrity
- What Can Your Fan Base Do for You?
- Your Fans’ Expectations: What Can You Do for Your Fan Base?
- Communicating with Your Fan Base
- So Will You Exploit with Integrity?
- Building and Keeping the Fan Base in Practical Terms
- Publicity
- Other Forms of Publicity
- 3. Your Presence on the Web
- 2. Building and Keeping Your Fan Base
- III. The Product
- 4. Creating Products: Generating Income
- 5. The Logistics of Creating and Developing Products
- IV. The Nasty Commercial Bits
- 6. Economics 101
- Sources of Income: How Much Can I Earn?
- Earnings from Music
- CD Sales with a Record Label
- Moving Images
- Merchandising
- Live Performances
- Sponsorship/Endorsements
- Commission
- Songwriting Royalties
- Gifts
- Income from Your Infrastructure
- Sources of Finance
- Costs
- So What Do I Get Paid?
- 7. Your Pay Packet
- 6. Economics 101
- V. Putting the Theory into Practice
- 8. Building the Team around You
- 9. Developing Your Own Career Plan
- The Jigsaw Puzzle of Your Career
- A Question of Scale
- Reducing Risks and Increasing the Certainty of a Sustained Career
- The Arc of Your Career
- And to Conclude
-
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