about the authors

B. Joseph Pine II is cofounder of Strategic Horizons LLP, an Aurora, Ohio-based thinking studio dedicated to helping enterprises conceive and design innovative ways of adding value to their economic offerings via mass customizing, staging experiences, rendering authenticity, guiding transformations—and now using digital technology to create experiences that fuse the real and the virtual. He is coauthor of Authenticity: What Consumers Really Want (Harvard Business Press, 2007) and The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999, with an updated edition in 2011). Mr. Pine also wrote Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993) as well as numerous articles for the Harvard Business Review, the Wall Street Journal, Chief Executive, and Strategy & Leadership, among others. Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM and is now is a Visiting Scholar with the MIT Design Lab as well as a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.

Kim C. Korn helps companies unlock their potential to create advantage—and to re-create it again and again. As a management practitioner, Kim has been responsible for invention, innovation, strategy, operations, reengineering, information systems, product development, and business creation in his roles at Arthur Andersen (now Accenture) and Andersen Windows. He brings his consulting expertise, experience at guiding major change initiatives, and his practitioner eye to Infinite Possibility, leading development of the chapters on how to apply the core framework in actual business situations. Applying his skills and experience to the challenge of companies thriving indefinitely, Kim, in collaboration with Joe, is lead author on the forthcoming book Regenerative Management: Creating Persistent Advantage. This book guides companies in adopting the regenerative way of management, producing their own unique management prescription, and becoming capable of achieving persistent advantage.