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Section 4: Media
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Section 4: Media
by Nancy Duarte
HBR Guide to Persuasive Presentations (HBR Guide Series)
Cover
Harvard Business Review Guides
Title Page
Copyright
What You'll Learn
Contents
Introduction
Section 1: Audience
Understand the Audience's Power
Segment the Audience
Present Clearly and Concisely to Senior Executives
Get to Know Your Audience
Define How You'll Change the Audience
Find Common Ground
Section 2: Message
Define Your Big Idea
Generate Content to Support the Big Idea
Anticipate Resistance
Amplify Your Message Through Contrast
Build an Effective Call to Action
Choose Your Best Ideas
Organize Your Thoughts
Balance Analytical and Emotional Appeal
Lose the Jargon
Craft Sound Bites
Section 3: Story
Apply Storytelling Principles
Create a Solid Structure
Craft the Beginning
Develop the Middle
Make the Ending Powerful
Add Emotional Texture
Use Metaphors as Your Glue
Create Something They'll Always Remember
Section 4: Media
Choose the Right Vehicle for Your Message
Make the Most of Slide Software
Determine the Right Length for Your Presentation
Persuade Beyond the Stage
Share the Stage
Section 5: Slides
Think Like a Designer
Create Slides People Can "Get" in Three Seconds
Choose the Right Type of Slide
Storyboard One Idea per Slide
Avoid Visual Clichés
Arrange Slide Elements with Care
Clarify the Data
Turn Words into Diagrams
Use the Right Number of Slides
Know When to Animate
Section 6: Delivery
Rehearse Your Material Well
Know the Venue and Schedule
Anticipate Technology Glitches
Manage Your Stage Fright
Set the Right Tone for Your Talk
Be Yourself
Communicate with Your Body
Communicate with Your Voice
Make Your Stories Come to Life
Work Effectively with Your Interpreter
Get the Most out of Your Q&A
Build Trust with a Remote Audience
Keep Remote Listeners Interested
Keep Your Remote Presentation Running Smoothly
Section 7: Impact
Build Relationships Through Social Media
Spread Your Ideas with Social Media
Gauge Whether You've Connected with People
Follow Up After Your Talk
Index
About the Author
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Create Something They'll Always Remember
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Choose the Right Vehicle for Your Message
Section 4
Media
People who know what they’re talking about don’t need PowerPoint.
—Steve Jobs
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