Index
A
ABT, 18
Adams, James Truslow, The Epic of America, 16
American Dream, 11, 15–19, 155
The Art of the Start (Kawasaki), 268
B
balance, work-life, 96–98, 138
Beavers, Wade (DoApp), 168, 178
Bell, Chip, Take Their Breath Away, 156
benefits, 42, 231–233, 243, 292
Book Yourself Solid (Port), 50
Bounce! (Moltz), 24
Brodsky, Norm, The Knack, 165
business
costs of, 122–123, 163, 167–172, 224–227, 230–231
family (See family business)
personal fit for, 6–7, 25, 28–31, 159
starting while employed, 109–113
business ideas, novel, 289
misconceptions about, 67
business relationships, 116–117
C
capital, 122–123, 163–168, 170–171, 291
Charlie and the Chocolate Factory, 145
Chen, Steve, 18
Clark, James, 18
competencies, core, 151–154, 291
competition, 175–177, 178, 179–181
connections, 115–119, 227–229, 234, 290
The Contrarian Effect (Port & Marshall), 183
control, as motivation, 59, 61–62, 137, 289
Control, Mobility, and Freedom at a Job and When You Own Your Own Company, 59
core competencies, 151–154, 291
costs, 122–123, 163, 167–172, 224–227, 230–231
Cowell, Simon, 5
customers, 48–50, 62, 83–84, 89–90, 117, 179–182
D
day job, quitting, 10, 110, 118, 164, 172, 237
DDL (Doctors, Dentists, and Lawyers), 169
The Dip (Godin), 22
DoApp (Beavers & Sriver), 168, 178
Domino’s Pizza, 246
Doyle, Patrick, 246
Dunkin’ Donuts, 71
E
as boss, 51
friends and family as, 241–242
logistics and overhead of, 242–244
The E-Myth Revisited (Gerber), 3–4, 7, 40, 189
Entrepreneur Equation
assessment of, 108
calculating, 31
evaluations of, 13
exercises for (See exercises)
finalizing and evaluating, 277–281
revision of, 287
entrepreneurial match, 28–30. See also personal fit
Entrepreneurship Screen, Two-Way, 23–24
The Epic of America (Adams), 16
Escape from Cubicle Nation (Slim), 64, 83
evaluations
of Entrepreneur Equation, 13
prudent investor, 221
exercises. See also Personal Brainstorm
Are You in It for the Long Haul?, 143–144
Assessing an Acquisition, 196
Assessing How Cash Flows Impact Your Risk and Reward, 261
Assessing Risk and Rewards from the Numbers, 219–221
Assessing Your Financial Risk Tolerance (El Cheapo), 128
Assessing Your Financial Situation and Responsibility (or Lack of Financial Responsibility), 127
Assessing Your Strengths in Terms of Role, 153–154
Defining Your Baseline Motivations List (Part I), 43–44
Defining Your Baseline Motivations List (Part 2), 66
Do You Have a Competitive Advantage?, 182–183
Evaluating Control Factors, 57–58
Evaluating your experience, 107–108
Evaluating Your Network, 118–119
Identifying Qualitative Risks, 237
Is the Family Business the Right Opportunity for You?, 206
Is Your Business Scalable?, 188
Putting Your Entrepreneur Equation Together, 278–281
Should You Have a Hobby or a Jobbie?, 87
Understanding the Numbers So You Can Evaluate Risk and Reward, 172–174
Working with (or without) Others, 92
experience (business/industry), 102–106, 290
F
family, 96–98, 170, 241–242, 290
family business
benefits and risks of, 198–206
Ferriss, Tim, The 4-Hour Workweek, 189
Fertitta, Frank, 70
Fertitta, Lorenzo, 70
finances
Assessing How Cash Flows Impact Your Risk and Reward, 261
financial accounting, 164–166, 251
financial “deal” evaluation, 219–220
financial management, 121–127, 251–261, 293
financial projections, 163–164
financial responsibility, 123–124, 290
financial risk and reward equation, 210–217
FIRED-UP®, 23–24, 91, 93, 95, 163
fit, personal, 6–7, 25, 28–30, 31, 159
Flemming Business Services, 259
Flemming, Suzette, 259
The 4-Hour Workweek (Ferriss), 189
franchises, 54–55. See also business, buying
Free Agent Nation (Pink), 29
G
Gates, Bill, 27–28, 64, 106, 284
Gerber, Michael, The E-Myth Revisited, 3–4, 7, 40, 189
Godin, Seth, The Dip, 22
H
Hill, Napoleon, Think and Grow Rich, 156
honeymoon period, reverse, 136–138
hourly financial evaluation, 220–221
Hull, Raymond,The Peter Principle, 45–46
Hurley, Chad, 18
I
ideas (novel), for business, 61–78, 289
The Illusions of Entrepreneurship (Shane), 2
information, power of, 193–194
Inserra, Stella, (Simply Dazzling Events) 40–41, 56
investment risk, 124–126, 209–220
investors, 51–54, 76–77, 116, 122–123, 169–171
IPO (Initial Pubic Offering), 169, 271–272
J
Job to Business Spectrum, 38, 39, 54
K
Kawasaki, Guy, The Art of the Start, 268
The Knack (Brodsky), 165
L
The Leap (Smith), 27
Lee, Jonathan, “Reservations of an Airline Agent,” 49
Let’s Make a Deal, 209, 284, 292
M
Marshall, Elizabeth, The Contrarian Effect, 183
McDonald’s, 17, 71, 186–187, 225
Microsoft Corporation, 17, 27–28, 164
Mixed Martial Arts (MMA), 70
Moltz, Barry, Bounce!, 24
mompreneur, 10
money
issues with, 290
Assessing How Your Idea Influences Your Motivation, 79
assessment of, 33
Defining Your Baseline Motivations List (Part I), 43–44
Defining Your Baseline Motivations List (Part 2), 66
Evaluating Control Factors, 57–58
Should You Have a Hobby or a Jobbie?, 87
Working with (or without) Others, 92
N
Netscape, 18
NFL (National Football League), 22, 29, 68, 101–102
novelty as motivation, 139–144, 291
O
Omidyar, Pierre, 18
opportunity
Assessing an Acquisition, 196
assessment of, 161
Do You Have a Competitive Advantage?, 182–183
Is the Family Business the Right Opportunity for You?, 206
Is Your Business Scalable?, 188
Understanding the Numbers So You Can Evaluate Risk and Reward, 172–174
opportunity costs, 187–188, 210
overall assessment
Putting Your Entrepreneur Equation Together, 278–281
P
Patterson, John R., Take Their Breath Away, 156
PayPal, 18
Personal Brainstorm. See also exercises
Assessing How Your Idea Influences Your Motivation, 79
Creating Value Before You Take On Risk (No Money), 126
Evaluating Your Stakeholders, 99
How Employees Affect your Place on the Job-to-Business Scale, 250
The Patience Factor, 149
Starting a Business While You Are Employed, 113
Understanding the Highs and Lows of Business, 138
personal fit, 6–7, 25, 28–30, 31
personality, 288
Are You in It for the Long Haul?, 143–144
Assessing Your Strengths in Terms of Role, 153–154
core competencies, 151–154, 291
The Patience Factor, 149
Understanding the Highs and Lows of Business, 138
Your Personality Assessment, 129
personal responsibility, 95–99, 293
Peter, Laurence J.,The Peter Principle, 45–46
The Peter Principle (Peter & Hull), 45–46
Pink, Dan, Free Agent Nation, 29
Port, Michael, 7
Book Yourself Solid, 50
Contrarian Effect, 183
preparation, business, 93, 101–113, 287
professional capital, 116
pro forma financial model, 163–164
prudent investor evaluation, 221
Q
qualitative risks, 207–208, 223–224, 237
quitting the day job, 10, 110, 118, 164, 172, 237
R
raising capital, 116–118, 122–123, 163–168, 170–171, 291
recommendations
The 4-Hour Workweek, (Ferriss), 189
The Contrarian Effect (Port & Marshall), 183
The E-Myth Revisited, (Gerber), 189
Wishcraft (Sher), 158
relationships
interpersonal, 289
“Reservations of an Airline Agent” (Lee), 49
resources, people, 290. See also employees
responsibility, 290
return on investment, 172, 210
reverse honeymoon period, 136–138
rewards of entrepreneurship, 207–208
risks vs. rewards, 124–128, 131–138, 293
Assessing Risk and Rewards from the Numbers, 219–221
evaluating, 187–188, 207–208, 292
How Employees Affect your Place on the Job-to-Business Scale, 250
Identifying Qualitative Risks, 237
roles, as entrepreneur, 151–154, 185–187
Royal Ahold, 70
S
Semaphore Entertainment Group, 70
Shane, Scott, A., The Illusions of Entrepreneurship, 2
Sher, Barbara, Wishcraft, 158
Silicon Graphics, 18
Simply Dazzling Events (Inserra, Stella), 40–41, 56
Slim, Pam, Escape from Cubicle Nation, 64, 83
Smith, Rick, The Leap, 27
Snuggie®, 71
solopreneurs, 10, 89–92, 233–234, 264–265
Spinach in Your Teeth®, 8
start-up costs, 122–123, 163–168
T
Take Their Breath Away (Bell & Patterson), 156
Target Focus—Finances
Assessing How Cash Flows Impact Your Risk and Reward, 261
Target Focus—Motivations
Assessing How Your Idea Influences Your Motivation, 79
Defining Your Baseline Motivations List (Part I), 43–44
Defining Your Baseline Motivations List (Part 2), 66
Evaluating Control Factors, 57–58
Should You Have a Hobby or a Jobbie?, 87
Working with (or without) Others, 92
Target Focus—Opportunity
Assessing an Acquisition, 196
Do You Have a Competitive Advantage?, 182–183
Is the Family Business the Right Opportunity for You?, 206
Is Your Business Scalable?, 188
Understanding the Numbers So You Can Evaluate Risk and Reward, 172–174
Target Focus—Overall Assessment
Putting Your Entrepreneur Equation Together, 278–281
Target Focus—Personality
Are You in It for the Long Haul?, 143–144
Assessing Your Strengths in Terms of Role, 153–154
The Patience Factor, 149
Understanding the Highs and Lows of Business, 138
Target Focus—Risk/Reward
Assessing Risk and Rewards from the Numbers, 219–221
How Employees Affect your Place on the Job-to-Business Scale, 250
Identifying Qualitative Risks, 237
Target Focus—Timing
Assessing Your Financial Risk Tolerance (El Cheapo), 128
Assessing Your Financial Situation and Responsibility (or Lack of Financial Responsibility), 127
Creating Value Before You Take On Risk (No Money), 126
Evaluating your experience, 107–108
Evaluating Your Network, 118–119
Evaluating Your Stakeholders, 99
Starting a Business While You Are Employed, 113
Think and Grow Rich (Hill), 156
timing, 290
assessing, 93
Assessing Your Financial Risk Tolerance (El Cheapo), 128
Assessing Your Financial Situation and Responsibility (or Lack of Financial Responsibility), 127
Creating Value Before You Take On Risk (No Money), 126
Evaluating your experience, 107–108
Evaluating Your Network, 118–119
Evaluating Your Stakeholders, 99
priorities and, 98
Starting a Business While You Are Employed, 113
Two-Way Entrepreneurship Screen, 23–24
U
Ultimate Fighting Championship (UFC), 70
upwards mobility potential, 59
V
venture capital, 52, 169–170. See also capital
Veruca Salt, 145
W
Webvan, 69
White, Dana, 70
widgets, 102, 201–205, 256–258
Wishcraft (Sher), 158
work environment, 46–47, 223–231
working capital, 252–256. See also capital
Y
YouTube, 18