2C

Assessing Your Personality

While the timing section helped you evaluate issues that are dynamic and may change over time, the personality assessment goes to the core of who you are. There are some people who, regardless of any enhancements in skills and experience or shifts in their priorities, will still be happier and shine more brightly without taking on the responsibilities, stress, and risks of business ownership.

In this section, you will evaluate whether several of the core factors of business ownership are consistent with your strengths, preferences, and personal disposition. Regardless of the strength of the other variables in your Entrepreneur Equation, if your personality is not a fit for entrepreneurship, you should not start a business.