Contents
List of Figures
Introduction
Foundations
Chapter 1
How Did We Get Here? Definitions and Background
Chapter 2
Strategic Thought as It Relates to Digital Marketing
Chapter 3
Website Design
Delivery
Chapter 4
Search Engine Marketing
Chapter 5
E-mail Marketing
Chapter 6
Social Media and Mobile Marketing
Context
Chapter 7
Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing
Chapter 8
Legal Issues: Data privacy, Security, and Intellectual Property
Chapter 9
The Customer Database and Analytics
Chapter 10
Concluding Thoughts
Appendix: Digital Marketing Plan Outline
Index