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by Debra Zahay
Digital Marketing Management
Cover
Half Title Page
Title Page
Copyright
Dedication
Acknowledgments
Contents
List of Figures
Introduction
Foundations
Chapter 1 How Did We Get Here? Definitions and Background
Chapter 2 Strategic Thought as It Relates to Digital Marketing
Chapter 3 Website Design
Delivery
Chapter 4 Search Engine Marketing
Chapter 5 E-mail Marketing
Chapter 6 Social Media and Mobile Marketing
Context
Chapter 7 Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing
Chapter 8 Legal Issues: Data privacy, Security, and Intellectual Property
Chapter 9 The Customer Database and Analytics
Chapter 10 Concluding Thoughts
Appendix: Digital Marketing Plan Outline
Index
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