What Is New and Digital Media?
CHAPTER 2 Creativity in the Online Environment
Participation in the Online Environment
Digital Environments and Communities
Social Media Communities: The Beginnings of Facebook
User-Generated Communities: Reddit
How Do Webpages Appear on My Computer?
Data Traveling Around the World: The Physical Properties of the Web
Understanding Hypertext and a Lesson on Web Code
Why Is it Important to Understand Web Code?
“It Looks Like an Alien Language!”
Color and Further Customizations
The cPanel and Installing WordPress
Data, the Cloud, and Digital Files
Citizen Journalism and the Sharing Public
CHAPTER 4 Memes and Visual Online Languages
The Visual Meme on the Web and in Real Life
Tropes and Classic Memes Updated
Memes and Sociocultural Significance
Internet People and the History of the Viral Video
The Short History of the Viral Video
“KONY 2012”—The 30-Minute Viral Video
Reselling Deodorant Through Virals
CHAPTER 6 Multimedia Storytelling
The Ever-Evolving Multimedia Storytelling Environment
The New Land of Multimedia Storytelling
New Narrative Programming in the Digital Space
Writing the Character of the Web
How Can You Make a Web Series?
Tutorial Vlogs and Personalities
Can Vloggers Make a Living on YouTube?
Some Pitfalls—How to Remain Trouble Free?
The Business of Multimedia Storytelling
CHAPTER 7 The Online Personal Brand
Understanding the Personal Brand
Employers Searching for Your Name
Discovering Who You Already Are in the Online Space
What Is Your Digital Footprint?
Connecting With Others in Your Brand
Creating Content and Understanding SEO (Search Engine Optimization)
Creating Content for Your Brand
Creating a Home Page for Your Website
Creating a Blog for Your Website
Creating a Podcast for Your Website
Using LinkedIn for Online Branding