Producing New and Digital Media

Producing New and Digital Media is your essential guide to understanding new media. Diving deeply into such topics as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment, this text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. Integrating media studies aspects with production and design tutorials, key features include:

•  Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages.

•  A companion website with research resources and links for further investigation.

•  Online instructor materials, including lecture slides, sample syllabus, and instructor’s manual.

In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it.

James Cohen is the program director for the Molloy College New Media Program. He was formerly the director of web and digital media at the Hofstra University School of Communication. He has been published several times on media literacy and digital curation.

Thomas Kenny has co-authored both the new media minor and major programs at Molloy College, designing both production and studies courses. Since 2008, Tom has held the position as television studio and media facilities manager for the Communications Department at Molloy.