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by Thomas Kenny, James Cohen
Producing New and Digital Media
Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
ACKNOWLEDGMENTS
CHAPTER 1 Introduction
What Is New and Digital Media?
CHAPTER 2 Creativity in the Online Environment
Participation in the Online Environment
Digital Environments and Communities
Social Media Communities: The Beginnings of Facebook
Twitter
History of the Hashtag
How Is the Hashtag Used?
YouTube
The Community of YouTube
Tumblr
WordPress
User-Generated Communities: Reddit
Image Forums: 4chan
Gaming Communities
User Creative Expression
Writing
Photos
Video
Sound
The Creators
Geeks and Nerds
Khan Academy
Short-Form Creativity
Instagram
Vine
Snapchat
CHAPTER 3 Web Literacy
How Do Webpages Appear on My Computer?
Data We See and Data We Don’t
Files on the Web
Data Traveling Around the World: The Physical Properties of the Web
Data in Many Forms
Understanding Hypertext and a Lesson on Web Code
Why Is it Important to Understand Web Code?
“It Looks Like an Alien Language!”
Color and Further Customizations
The cPanel and Installing WordPress
WordPress Basics
WordPress Attributes
HTML5
Becoming Literate
Data, the Cloud, and Digital Files
Citizen Journalism and the Sharing Public
Codecs
The Cloud
The Internet of Things
CHAPTER 4 Memes and Visual Online Languages
What’s a Meme?
I Can Haz Memes?
Visual Language
The Language
The Meme Environment
The Visual Meme on the Web and in Real Life
Technology and Access Trends
Tropes and Classic Memes Updated
Pranks as Memes
Memes in Real Life
The Memes of the Online World
Remix Memes
Memes and Sociocultural Significance
Memes Are Culture
CHAPTER 5 Viral Videos
The Viral Video
The Viral Video Recipe
Internet People and the History of the Viral Video
The Short History of the Viral Video
Internet People—The Originals
What Makes a Video Go Viral?
“Get Over It”
“KONY 2012”—The 30-Minute Viral Video
Reselling Deodorant Through Virals
Viral Hoaxes and Successes
Virality Is You
CHAPTER 6 Multimedia Storytelling
The Ever-Evolving Multimedia Storytelling Environment
Early Digital Storytelling
The Gap: 2000–2005
Broadband Video Hosting
The New Land of Multimedia Storytelling
New Narrative Programming in the Digital Space
Writing the Character of the Web
The Beta Person
How Can You Make a Web Series?
YouTube and Personalities
Who Creates This Content?
The Personalities
Who Are These Vloggers?
Tutorial Vlogs and Personalities
Can Vloggers Make a Living on YouTube?
The Remix Culture
Remix Everything
Remix Styles
Some Pitfalls—How to Remain Trouble Free?
The Business of Multimedia Storytelling
The Digital Platform
Web Channels
High-End Web Series
Multichannel Networks
YouTube as Network
CHAPTER 7 The Online Personal Brand
Becoming Aware of Your Brand
Online Identity
Understanding the Personal Brand
Employers Searching for Your Name
The Public You
Discovering Who You Already Are in the Online Space
Digital Media Personal Review
Creating Your Online Brand
What Is Your Digital Footprint?
Social Media Management
Connecting With Others in Your Brand
Creating Content and Understanding SEO (Search Engine Optimization)
Creating Content for Your Brand
Creating a Home Page for Your Website
Creating a Blog for Your Website
Creating a Podcast for Your Website
The Online Résumé
Using LinkedIn for Online Branding
Optimizing Your Content
Measuring Your Success
Having Organized Your Digital Footprint
Think First, Post Second
Skipping the Line
CHAPTER 8 Conclusion
Always Be Creating
GLOSSARY
INDEX
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