A
accident virals 116
Acevedo, Angel 150
activist movements: armchair activism (clicktivism) 133–134; hashtag use 21; on Reddit 29
Adobe Premiere 168
advertising/advertisers: on blogs 228; on BuzzFeed 182; cookies use 54; corporate viral videos 124, 134–136; embedded content 182; on Facebook 15; on Instagram 42; native 182, 252; social video 136
“Ain’t Nobody Got Time for That!” (2012) 138–139
algorithm 247
Allocca, Kevin 123
“alpha” channel 74
“ALS Ice Bucket Challenge, The” 134
alternative television 185
Amazon Prime 186
American Standard Code for Information Interchange (ASCII) 55, 247
America’s Funniest Home Videos 118–119
Amyot, Brian 150
analytics 247; YouTube 184, 238–239
anonymity: anonymous users 247; on 4chan 30–31; online personal brand 197; on Reddit 28–29
Apache Software Foundation 66
API see application programming interface
“‘Apparently’ This Kid Is Awesome, Steals the Show During Interview” (2014) 116
application programming interface (API) 247
Arab Spring 21
armchair activism (clicktivism) 133–134
ASCII see American Standard Code for Information Interchange
Ask Me Anything (AMA) discussions 28
audio 36–37; compression 75; editing software 232; multimedia storytelling 167; podcast recording 231–232
Audio Video Interleaved (AVI) 76, 248
“Auto Keyboard Cat” 99
Auto-tune the News 172
AVI see Audio Video Interleaved
Avid Media Composer 168
Awkwardness (2010) 152
B
“Back Dorm Boys Lip-sync of I Want It That Way” (2006) 122
Bad Lip Reading 175
bait-and-switch 100
Barnett, Rob 180
“Battle at Kruger” (2007) 117
“Beast with a Billion Eyes, The” (2010) 23
beat sheet 158
“Bed Intruder Song, The” (2010) 138–139, 172
Berle, Milton 145
Bertke, Nick 174
beta person (male) 151–157, 248
Betas 186
big data 60, 77–79, 248, 252; reading 79
Binders Full of Women 85–86, 87, 108
Bitcasa 80
bits 55
blogs: advertisers 228; audience cultivation 228; comments 227; creation 220–228; credits 227; design 224–225; educational 223; interest/discussion generation 222–223; key ingredients 221; keywords 225; links 226; media content 227; opinions 226; pictures 227; post length 226; post titles 225; professional 227–228; regular publication 225; as revenue stream 228; starting out 225–227; subject selection 221–223; video 227; visually driven 227; writing 223–225 see also WordPress
blooper reels 118
Boedigheimer, Dane 183
boyd, danah 9–10, 11–12, 207, 215
BradLand Manifesto (1999) 32
branded entertainment 145; definition 248, 255; identification 181–182; YouTube personalities 161
broadband 248
Brown, Reggie 44
browser 50–51, 248; choice of 51; website display 62–63
“Bubbles Girl” meme 106
BuzzFeed: advertising 182; communities 11; content 12
byte 55
C
Cabrera, John 185
cache 54
camera: smartphones 73–74, 76; video recording 167
cascading style sheets (CSSs) 50, 55, 65, 248
CBR compression see constant bit rate (CBR) compression
CD-ROM 146
Chad Vader: Day shift manager 151, 155, 156
“Charlie Bit My Finger” 113
chat room (“electronic cave”) 146
#CheersToSochi 103
“Cheer Up Keanu Day” 106
Chen, Steve 148
children, viral videos 116
Chrome Experiments 71
clicktivism (armchair activism) 133–134
client-side code 63
cloud, the 77–81, 248; data existence times 79; file storage 80
cloud computing see cloud, the
CMOS chip see complementary metal-oxide semiconductor (CMOS) chip
CMS see content management system
Cognitive Surplus (2010) 10, 11
collabs (collaborations) 159, 248
collective conscious: “KONY 2012” video 130; viral videos 117
Collective Digital Studio 186–187
Comedians in Cars Getting Coffee 185
comedy and sketch vlog 162
Comic Con 38
communities: digital environment and 14; online see online communities; social media 9–10, 15–17; traditional 9
complementary metal-oxide semiconductor (CMOS) chip 58, 248
compression 249
condensed words 92
constant bit rate (CBR) compression 75
Content ID 176
content management system (CMS) 27, 249
control panel (cPanel) 66–68, 249
Convergence Culture (2006) 10–11
Cops 145
copyright: complaints 174–175; definition 177; issues avoidance 177–178; legislation 170–171, 171–172; material modification 177; music creation 174–175; owner’s choices on YouTube 176; remixes 170–171; YouTube 25
“cord-cutters”/cord cutting 144, 249
#CosbyMeme 103
cPanel (control panel) 66–68, 249
“Crazy Nastyass Honey Badger, The (Original Narration by Randall)” (2011) 129
Creative Commons 178
creativity: online environment 9–48, 244–245; short-form 40; Snapchat 44–45; sound 36–37; writing 32–34
CSSs see cascading style sheets
CSS3 7
cyberbullying 138
D
data: false equivalents 81; forms 60; invisible 57; manipulation detection 81; movement through experiment 58–60; reading 81; tracking 80; visible 57; worldwide travel 58–60
Dawkins, Richard 86
developer 249
digital compression 73
digital environment, communities and 14
digital files 72–76; pictures 74; shareable file types 74; sound 75; video see video files see also individual file types
digital footprint 207–209; creation 244; definition 249; exercise 209; maintaining 239–240; search engines 208
digital media personal review 205–206
Digital Millennium Copyright Act (1998) 170–171
“Digital Natives, Digital Immigrants” (2001) 6–7, 61
digital photography 58
digital platform 179
digital rights management (DRM) 124
“D> in a Box” (2009) 122
directories (folder) 249
discrete cosine transform 74
DNS see domain name server
Dogecoin 97
Dogecoin car 97
doge memes 95–96, 148, 249; expansion 96
domain names 52, 64, 249; resellers 52
domain name server (DNS) 59, 64, 249
Doom 146
dot-com 247
Dr. Horrible’s Sing-a-long Blog 156–157
“Dramatic Chipmunk” (2007) 119–120
DRM see digital rights management
Dropbox 80
E
“Eagle Picks up a Baby” (2012) 137
“Easter egg” 97
Easy to Assemble 182
editing: multimedia storytelling 167–168; podcasts 232; software 168; YouTube videos 167–168
“electronic cave” (chat room) 146
11/22/63 186
embed 250
emoticons 90
employers: discretionary online content 203; LinkedIn use 235; name searches 201–203; online data, assumptions made on 202–203; personal website visits 216–217
Entertainment Asylum 147
“Epic Halloween Prank” 5
Epic Meal Time 184
Everything is a Remix 170
Everything is Miscellaneous 77–78
“Evolution of Dance, The” (2006) 119
exchangeable image file (EXIF) 58, 73, 250; image data analysis 77
F
Facebook 15–17; active use 17; advertisers 15; brands on 16–17; friend algorithms 15; friend lists 201; games 16–17; grammar 212; groups 16–17; Instagram acquisition 42; as marketing/visibility tool 212; online personal branding 212; pages 16–17; photo tagging process 77; posts 17; privacy settings 17, 201, 215; profile photograph 207–208; as resource 240; sharing algorithms 17; think first, post second 240
Facebook Obsession, The 16
Fairey, Shepard 131
Fair Use 171–172, 176, 177, 250 see also copyright
Fallon, Jimmy 175
fan fiction 32, 33; feedback 12–13; ship the characters 33–34, 255
Final Cut for Mac 168
folder (directories) 249
follower 250
fonts 66
Founder’s Fund 30
4chan 30–31, 247; anonymity 30–31; categories 30; deep and dark communities 31; memes 92; random discussion board 31
Frank, Ze 122
friend 15
friending 15
“front page of the Internet” see Reddit
frozen-motion meme photo 104
G
geeks 38
General Public License (GPL) 67
“Generation Like” 161
GoDaddy 52
Godin, Seth 119
Goffman, Erving 210
Google: results personalization 238; YouTube Purchase 2007 24–25
Google Drive 80
Google Plus 238
Graham, Brad 32
“Great Firewall of China” 107
Green, Hank 184
Gregory Brothers 172
Grossman, Lev 23
Grumpy Cat meme 107
H
hair-style tutorial vlog 164
Hansen, Brad 173
Harding, Matt 127
“Harlem Shake” 176
Harris, Josh 147
Hart, Hannah 160
“hash” mark see hashtag(s)
hashtag(s): definition 247, 250; history of 19–20; on Instagram 41–42; political/protest movement use 21; public purpose content 238; society and 22; on Tumblr 25; usage 20–22
hashtag memes 103
“hat-tip” (h/t) 212
haul vlog 164
<head> 63
Hecox, Ian Andrew 163
#HelloFuture 18
Here Comes Everybody (2008) 9
Hermida, Alfred 5
hero’s journey (monomyth) 132–133
hexadecimal color 66
Hootsuite 17
House of Cards 186
H+: The digital series 185
HTC “Quietly Brilliant” advertising campaign 134–135
HTML see hypertext markup language
HTML5 7, 56, 70–71, 250; additional benefits 71
http (hypertext transfer protocol) 53
HTTP cookie see cookies
Hulu 186
“Humans of New York” 34
Hurley, Chad 148
Hyperion (1990) 14
hypermedia 250
hypertext markup language (HTML) 50–51, 55; bracket systems 56; online resources 65; style additions 64–65; tags 56
hypertext transfer protocol (http) 53
I
ICANN see Internet Corporation for Assigned Names and Numbers
“Ideavirus” 119
identity dynamics 207
image macros 89–90, 90–92, 251; format 91; making/creating 93
images: online branding 212–213
Imgur 35
“I’m on a Boat (ft. T-Pain)” (2009) 122
iMovie 168
index.html file 64
information age 14
Instagram 34, 40–42; advertisers 42; digital filter 41; Facebook’s acquisition of 42; hashtags 41–42; online personal branding 212–213; square photo capture 41; terms of service 42; upgrade 42
intellectual property 170, 174
Internet: growth of 49; physical objects and 81–82; as résumé 200 see also web
Internet Corporation for Assigned Names and Numbers (ICANN) 52, 251
Internet Explorer 51
Internet people 118; embarrassing themselves 120–121; originals 119–123 see also vloggers; YouTubers
Internet Protocol (IP) address 52, 54, 251
Internet service provider (ISP) 251
IP address see Internet Protocol (IP) address
iPhone: video camera 76; YouTube videos 22
ISP see Internet service provider
It’s Complicated: The Social lives of networked teens (2013) 9–10, 11–12
J
Jab, Jab, Jab, Right Hook (2013) 212
#Jan25 21
Joint Photographic Experts Group (JPEG) 73–74, 251
juxtaposition image meme 104, 251
K
Kalina, Noah 98
Karim, Jawed 148
“Keyboard Cat” 99
keywords, blogs 225
kitty pidgin (lolspeak) 88, 93, 251
Kolb, Jennifer 16
“KONY 2012” 123, 129–134; collective conscious 130; criticism 133; experiment 130–131; storytelling structure 132–133
Kotsko, Adam 152
Kreisinger, Elisa (Pop Culture Pirate) 176
Kutiel, Ophir (Kutiman) 174
Laipply 119
landing page 251
Late Show with Jimmy Fallon, The 175
“Lazy Sunday” 122
Lee, Ahree 98
“Leeroy Jenkins” (2006) 120
Leibniz, Gottfried 55
“Let’s Play” (LP) vlog 162–163
Lieber, Kevin 165
“Like a Boss” (2012) 122
LinkedIn 234–237; connections 236; cover photograph 236; education background 237; endorsements 236–237; following companies 235; groups 237; job position 236; profile picture 236; recommendation feature 237; starting your profile 236–237; summary 235; top skills 236; work experience 236
Lizzie Bennet Diaries, The 184–185
lolspeak see kitty pidgin
lonelygirl15 183
Lonely Island 122
lorem ipsum 68
loss aversion 177
lossless compression 73
lossy compression 73
M
Mabe, Tom 5
machine cinema (machinima) 171–172, 251
McConnell, Christine 6
“McKayla is Not Impressed” meme 105–106
Maker Faire 37
Maker Studios 186
makeup demonstration vlogs 163–164
mask see domain names
massively multiplayer online role-playing games (MMORPGs) 31–32, 252
MCNs see multichannel networks
“Me at the Zoo” (2005) 148
media: convergence 13–14; definition 1
meme(s) 4, 85–112, 244; as business 107; classic memes updated 99; as culture 108–109; definition 86–88, 98, 252; environment 97; language 92–97; with meaning 102–103; of online world 104; pranks as 100–101; in real life 101–103; research into 87–88; sharing 193; sociocultural significance 107–108; source checking 109; technology and access trends 98–99; trolls and 92; viral video vs. 99; visual 97–98
meme factory 92
memegenerator.net 93
meme generators 93
microblogging 252
microenvironment 252
microphone 167
Milonakis, Andy 121
.min.js file 70
MMORPGs see massively multiplayer online role-playing games
modem 58
monomyth see hero’s journey
Morenstein, Harley 184
Morrison, Brad 138
Mosaic 51
Mota, Bethany 164
.mov files 76
Moving Picture Experts Group (MPEG) 73–74, 75
MP3 75
MPEG see Moving Picture Experts Group
MPEG-4 75
multichannel networks (MCNs) 186–187, 252
multimedia storytelling 143–191, 244; award shows 178; broadband video hosting 148–149; business of 178–179; case studies 150–157; create and participate 165–169; early 146–147; editing 167–168; ever-evolving environment 143–144; getting started 167; new land of 149; new narrative programming 150; prehistory 145; self-production 151; sense of humor 168–169; 2000–2005 147–148; web as outlet 157–158; web series creation 157–158; writing 168
Murphy, Bobby 44
My Drunk Kitchen: A guide to eating, drinking, and going with your gut 163
“My Drunk Kitchen” 163
#myNYPD 103
Myst 146
N
Namecheap 52
name searches: by employers 201–203
native advertising 182, 252 see also branded entertainment
Neistat, Casey 206
nerds 38
“Nerdy Nummies” 165
Netscape 51
networked individualism 97
new and digital media: creation 2; definition 1–2, 252
“New Narrative Programming in the Digital Space” 143
Nexus browser 51
Ngram viewer 78
non-fiction communities 252
not safe for work (NSFW) 30, 252
NSFW see not safe for work
O
OK Go case study 123, 124–129; “A Million Ways” 125–126; “End Love” 127; “Get Over it” 124; “Here if Goes Again” 126–127; Hungry Ghosts (2014) 128; independence 127–129; “I Won’t Let You Down” 128–129; “Needing/Getting” 128, 129; Oh No 125–126; open minds 126–127; support 127–129; “The Writing’s on the Wall” 128; “This Too Shall Pass” 127, 128; “White Knuckles” 127; “WTF” 127
Old Spice Guy 124, 134–135; “Interneterventions” 135; “The Man Your Man Could Smell Like” 135
One True Pairing (OTP) 33–34, 253
online audience 253
online brand see online personal brand
online communities 9, 243; deep/dark 31; definition 253; funding 30; gaming 31–32; invasion of privacy 14; non-fiction 252; as outlets 10; participation 244; participation rules 13; photography 34; understanding 12; user-generated 27–29 see also social media; individual communities
online environment: content creation 12; creativity in 9–48; participation in 11–14
online identity 199–200, 253; dynamics 207; persistence 207; public 203–204; replicability 207; scalability 207; searchability 207; type, decisions on 203–204 see also online personal brand
online participant 253
online personal brand 193–242; anonymous 197; awareness 198–199; clean-up exercise 204–205; connecting with others 214–215; constant creation 239–240; content creation 215–217; creation 206–207; definition 196, 253; discovery exercise 197–198; identity type decisions 203–204; ideology 196; LinkedIn use see LinkedIn; negative 200–201; privacy 196; public you 203; success measurement 238–239; think first, post second 240, 245; understanding 200–201; who you already are in digital space 203–205; your name as product 197–198
online résumé 233–234; activities 234; education information 233–234; email address hyperlink 233; professional experience 234; related courses 234; skills 234; work experience 234
open collaboration 253
Orange is the New Black 186
OTP see One True Pairing
“Overly Attached Girlfriend” meme 194
owling 101
P
Padilla, Anthony 163
Pansino, Rosanna 165
Parnell, Chris 122
parody/sketch/comedy vlog 163
participation theory 194
PBS Digital Studios 185
PBS Idea Channel 185
PBS Off Book 185
“Pepper Spraying Cop” meme 108
personal online brand see online personal brand
Phan, Michelle 164
Philosoraptor 91
#photo 34
photo-a-day projects 98
photo fad 253
#photog 34
photography apps 35
photos 34–35; embedding feature 35; quality and sharing 35 see also pictures
physical memes 253
Picasa 80
pictures 74; in blogs 227; online branding 212–213; on personal home page 218, 219
Pinterest boards 213
pitch document 158
platform 253
PNGs 74
podcasts 228–232; audio recording 231–232; creation 228–232; definition 253; description of 232; design 229; editing 232; guest interaction 231; interviews 229, 231–232; posting on website 232; pre-production 229–230; show closing 230–231; show opening 230
Pogo 174; copyright complaints 174–175
political issues 245
Pop Culture Pirate see Elisa Kreisinger
pop-culture vlog 161
popular culture 254
“Pork and Beans” (2009) 123
posts: audience viewing 199; blog articles 224–225; definition 254; on Facebook 199; inappropriate content 210; social media management 210; think first, post second 240, 245; on Tumblr 26; WordPress 224–225
“Prancing Cera” 106
Presentation of Self in Everyday Life, The (1956) 210
privacy settings: Facebook 17, 201, 215; sharing 196; social media 200, 201
profile 254
profile picture: Facebook 207–208; LinkedIn 236
programming 7
programming languages: development 55–56; where to learn 62 see also individual languages
Project Chanology 31
public brand (public identity) 254
public content 201
public identity (public brand) 254
public sociality 207
Q
“Quiet: We live in public” 147
R
Ragtag Productions 150
Ramsay, Franchesca 164
“Rapper’s Delight” 175
raster graphic image formats 74
reaction GIF 75
reblogging 254
Rebney, Jack 118
Reddit 27–29; activists 29; anonymity 28–29; Ask Me Anything discussions 28; debate forum 28; moderation 28; threads 28; topic exchange 29; user voting 27–28
Reddit Gifts 29
Red vs Blue 171
“Re-examining the Remix” 170–171
remix culture 144, 169–170; participation 169–170
remixes/remixing 170–171; copyright 170–171, 171–172, 174–175, 176–177; copyright issues avoidance 177–178; create and participate 178; definition 254; Fair Use 171–172; fundamental changes 177; legally 170; music creation 174–175; new content 177; savvy edits 175; for social commentary 176; styles 171–176 see also individual styles
résumé: online see online résumé
Rooster Teeth 171
root directory 53
Roper, Jack 165
router 58
Rugnetta, Mike 185
Russell, Gavin 131
S
“Sad Keanu” 106
Samberg, Andy 122
Saturday Night Live 122
science and education vlogs 165
search engine optimization (SEO) 237–238; blog post titles 225; definition 254; website title 217–218; YouTube 238
Secret Santa subreddit 29
Seinfeld, Jerry 185
Selfish Gene, The 86
Sequoia Capital 30
server farm 53
server-side code 64
7-bit programming language 55
share/sharing: common interest/viewpoint 195; definition 193–196, 254; exercise 195; privacy setting 196; social media environment 195–196; as “two-way” interaction 194
Shiba Confessions 95
ship (relationship) 33–34, 255
“Shoes” (2007) 122
short-form creativity 40
short-form video capture 42
Short Message Service (SMS; text messages) 92, 255
Simmon, Dan 14
Singer, Bryan 185
Sloan, Matt 151
smileys 90
Smosh 163
Snapchat 40, 44–45, 79; creativity 44–45; privacy 44
“Sneezing Baby Panda, The” (2006) 116–117
social commentary 255
social distribution 185
social media: communities 9–10, 15–17; cross-posting 212, 249; definition 215; invasion of privacy 14; links 78–79; management see social media management; natural disasters 18–19; privacy 200, 201, 215; scalability 210; sharing 195–196; terms of service 201 see also individual types
social media feed 195
social media management 200, 209–214; grammar 211–212; image branding 212–213; number of profiles 213; posts 210; regular use 213; tagging 213–214; video branding 212–213
social media policies 211
“Social Privacy in Networked Publics: Teens’ attitudes, practice and strategies” (2011) 207
social video advertising 136
societal issues 245
Softaculous software installer 67–68, 255
sound 36–37; file types 75 see also audio
Spiegel, Evan 44
“Spirit of Christmas, The” 119
“Spock is Not Impressed” meme 106
sponsored content see branded entertainment
Spot, The 146
Spotify 36
square photo capture 41
Stanton, Brandon 34
“Star Wars Kid” (2006) 120–121, 138
Stevens, Michael 165
Stop Online Piracy Act (SOPA) 29, 215, 255
storytellers 3
storytelling: multimedia see multimedia storytelling; structure 132–133; traditional 132; transmedia 13
“Strutting Leo” 106
Su, Bernie 184
subreddits 28
“Success Kid” 92
Sullivan, Liam 122
“Superbowl is Gay, The” (2002) 121
“Susan Boyle’s First Audition” (2009) 132
T
tags: definition 255; Facebook photos 77; HTML 56; public purpose content 238; WordPress 225–226
tastemaker effect 123
TCP (transmission control protocol) 58, 255
“Tebowing” meme 101
television: alternative 185; companion programming 179; made for the web 179; model 145; pilot episode 158; show production process 157–158; web series vs. 186
terms of service 4
“Terrible Mall Commercial” (2014) 137
text messages (Short Message
themes 255
theme vlog 163
Thiel, Peter 30
3D printing 247
Throwback Thursday (#tbt) 41–42
ThruYou 174
thumbnail, viral videos 116
TIFFs 74
<title> 63
tracking pixels 54
transmedia 255
transmedia storytelling 13
transmission control protocol (TCP) 58, 255
troll memes 92
trolls 255; on 4chan 31; memes and 92
Tsapelas, Steven 150
Tumblog 26
Tumblr 25–26; GIF usage 75; posts 26
TweetDeck 17
tweets 18; modifying 212; sharing 212
“29 Years Old and Hearing Myself for the 1st Time!” (2011) 139
“Twerking Fail” 124
twerking videos 137
Twitter 17–19; communities 11; community participation 17–18; corporate engagement 18; as creative platform 19; following 18; grammar 212; online personal branding 212; promoted communities 18; quote tweet feature 212; researching communities 18; as resource 240; retweeting 18, 254; trending topics 18; tweets see tweets
Twitter: Digital media and society series (2012) 18–19
Twittering the News: The emergence of ambient journalism 5
txtspk 92
U
under-30 crowd 159
United States Copyright Act 1976 Part 17 Section 106 171–172
Universal Character Set Transformation Format (UTF-8) 56
Unruly Media 136
un-tagging 214
“Upception” 173
URL (uniform resource locator): definition 255; LinkedIn 236; PHP 69; profile pages 197–198; shorteners 79 see also domain names
user creative expression 32
user-generated communities 27–29
user-generated content (UGC) 37
users, anonymous 247
V
Vanerchuk, Gary 212
variable bit rate (VBR) compression 75
Vasquez, Bear 123
Vaudeville Hook 99
VBR see variable bit rate (VBR) compression
venture capitalism 30, 255–256
Vernallis, Carol 115
Vevo music player 121
video 35–36; in blogs 227; file types see video files; online branding 212–213; participation 35–36, 167; on personal website 219; viral see viral videos see also YouTube
video artifacting 76
video files 75–76; compression 75–76; resolution 76; size 76
Video Game High School 183, 186
Vimeo 36
Vine 40, 42–44; online personal branding 212–213; short-form video capture 42; stop motion videos 43; temporal continuity 43
Viral Factory 136
Viral Video Chart 136
viral videos 5, 113–141, 244; attention span 115–116; attention to detail 137–138; case studies 114, 123–135; characteristics 123; children 116; collective conscious 117; corporate advertising campaigns 124, 134–136; definition 113; emotional impact 117; exploitation 138–139; history 118–119; hoaxes 136–139; intentional creation 123; memes vs. 99; out of context 129; people embarrassing themselves 120–121; professional 123–135; reasons to go viral 123–124; recipe 115–117; research 137–138; savvy use 139; shareability 117; sharing 113, 114, 139; societal issues 138–139; successes 136–139; supported 127–129; tastemaker effect 123; thumbnail 116; unpredictability 116–117; weirdness 119–120; why we watch 115–116 see also individual examples
vlog(s) 36; definition 256; tutorial 163–165; types 161–163
vloggers 22, 143–144, 160–163; making a living 165–166; persistence and learning 169 see also YouTubers
Vsauce channels 165
W
Walking Dead, The 13
web: files on 57–58; history 50–51; physical properties 58–60 see also Internet
web channels 179–182; early sites 179–180
web characters, writing 150–151
web code 60–61; “as alien language” 62–66; understanding, importance of 61–62
web cookie see cookies
web literacy 49–83, 243; becoming literate 71; useful websites 71
webpages, appearance on screen 52–57
web series: creation 157–158; high-end 182–186; homegrown 183–184; niche 183; professionally produced 183, 184–185; television vs. 186 see also multimedia storytelling
website(s): blog creation see blogs; color 66; concept maps 216, 217; customizations 66; fonts 66; future goals description 218; home page creation 217–220; hosting 53, 64; interests description 218; personal 199, 216–217; personal pictures 218, 219; podcast creation see podcasts; responsive theme 219; style 64–65; themes 218; traffic monitoring 239; usage plan 218; video section 219
web television 179
We Need Girlfriends case study 150–155; beta person 152; characters 151; script 152–154
“Where the Hell is Matt” (2008) 127
Wi-Fi 58
Windows Movie Maker 168
“Winnebago Man” 118
Wix 61
WordPress 26–27; attributes 69; basics 68–69; blog creation 26; categories feature 27; comments 27, 69; content management system 27; installation 67–68; keywords 225; landing page 69; media management 69; open-ware free version 26–27; permalinks 69; photo captioning 227; PHP 64; plug-ins 232; post articles 224–225; posts in categories 225; signing into 68; tags 225–226; themes 68
“Worst Twerk Fail EVER – Girl catches fire!” (2013) 137, 138
Writers Guild of America strike: 1987 145; 2007 143, 149, 155, 156
X
Xbox One 81
Y
Yonda, Aaron 151
You Suck at Photoshop 180
YouTube 5, 22–23; analytics 184, 238–239; audience retention chart 238–239; average use 25; channels 24; collabs (collaborations) 159, 248; comments 168–169; community of 23–24; Content ID 176; copyright issues 25; create and participate 165–169; creators 159; as a culture 149; editing 167–168; evolution of 149; growth of 148–149; guidelines 23; launch 148; making a living on 165–166; music videos 36–37; as network 187; Partner Program 149, 165–166, 186; personalities see vloggers; YouTubers; playlists 121; purchase by Google 24–25; real time viewing figures 184, 238; sharing platforms report 239; Top 100 videos 121; “What to watch” 25; writing for 168
YouTube: Online video and participatory culture (2009) 194
YouTube Creators Playbook 184, 256
YouTubers 159–160; brand sponsorship 161; patience 169; profile sharing 186; tutorial vlogs 163–165
Z
Zakarin, Scott 146
“Zombie Kid Likes Turtles” (2007) 116
Zuckerberg, Mark 15