Home Page Icon
Home Page
Table of Contents for
Customer churn – SAS Code
Close
Customer churn – SAS Code
by J. Andrew Petersen, V. Kumar
Statistical Methods in Customer Relationship Management
Cover
Title Page
Copyright
Dedication
Preface
1 Need for this Book
2 Supplements to the Book
3 Organization of the Book
Acknowledgments
Chapter 1: Customer Relationship Management
1.1 Introduction
1.2 What is CRM?
1.3 What is Needed to Implement CRM Strategies?
1.4 Analytical Methods
1.5 Conclusion
References
Chapter 2: CRM in Action
2.1 Introduction
2.2 The Importance of Customer Acquisition
2.3 The Significance of Customer Retention
2.4 The Impact of Customer Churn
2.5 The Benefits of Customer Win-back
2.6 Conclusion
References
Chapter 3: Customer Acquisition
3.1 Introduction
3.2 Response Probability
3.3 Number of Newly Acquired Customers and Initial Order Quantity
3.4 Duration/Time
3.5 Firm's Performance (LTV, CLV, and CE)
3.6 Chapter Summary
Customer acquisition – SAS code
Customer acquisition – SAS output
References
Chapter 4: Customer Retention
4.1 Introduction
4.2 Repurchase or Not (Stay or Leave)
4.3 Lifetime Duration
4.4 Order Quantity and Order Size
4.5 Cross-buying
4.6 SOW
4.7 Profitability (CLV)
4.8 Chapter Summary
Customer retention – SAS code
Customer retention – SAS output
References
Chapter 5: Balancing Acquisition and Retention
5.1 Introduction
5.2 Acquisition and Retention
5.3 Optimal Resource Allocation
5.4 Chapter Summary
5.5 Balancing acquisition and retention – SAS code
5.6 Balancing acquisition and retention – SAS output
References
Chapter 6: Customer Churn
6.1 Introduction
6.2 Customer Churn
6.3 Chapter Summary
Customer churn – SAS Code
Customer churn – SAS Output
References
Chapter 7: Customer Win-back
7.1 Introduction
7.2 Customer win-back
7.3 Chapter Summary
Customer win-back – SAS code
Customer win-back – SAS output
References
Chapter 8: Implementing CRM Models
8.1 Introduction
8.2 CLV Measurement Approach
8.3 CRM Implementation at IBM
8.4 CRM Implementation at a B2C Firm
8.5 Challenges in Implementing the CLV Management Framework
References
Chapter 9: The Future of CRM
9.1 Introduction
9.2 Social Media
9.3 Mobile Marketing
9.4 Customized Marketing Campaigns
9.5 Conclusion
References
Appendix A: Maximum Likelihood Estimation
References
Appendix B: Log-linear Model—An Introduction
References
Appendix C: Vector Autoregression Modeling
C.1 Unit-Root Testing: Are Performance and Marketing Variables Stable or Evolving?
C.2 Cointegration Tests: Does a Long-Run Equilibrium Exist between Evolving Series?
C.3 VAR Models: How to Capture the Dynamics in a System of Variables?
C.4 Impulse-Response Function Derivation
C.5 Impulse-Response Functions: Mathematical Derivations
References
Appendix D: Accelerated Lifetime Model
References
Appendix E: Type-1 Tobit Model
References
Appendix F: Multinomial Logit Model
References
Appendix G: Survival Analysis – An Introduction
References
Appendix H: Discrete-Time Hazard
References
Appendix I: Proportional Hazards Model
References
Appendix J: Random Intercept Model
References
Appendix K: Poisson Regression Model
References
Appendix L: Negative Binomial Regression
References
Appendix M: Estimation of Tobit Model with Selection
References
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
6.3 Chapter Summary
Next
Next Chapter
Customer churn – SAS Output
Customer churn – SAS Code
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset