- Cover
- Copyright
- Contents
- New Rules by Chapter Number
- Acknowledgments
- Foreword
- Preface
- Introduction
- Chapter 1: Your Author Website: Home Central
- Why Your Author Website Is a Must
- Plan Your Author Website Strategy
- Creating Your Author Website
- Create Your Author Site with WordPress
- Build Your Audience Through a Regular Newsletter
- Optimize Your Theme for the Mobile Web
- Adding Widgets and More Plugins
- Best Practices for Website Content
- Checklist, Step 1: Author Website
- Success Spotlight: Waterside Client David Meerman Scott
- Chapter 2: Blog to Build Your Readership Community
- Your Blog Is About More Than Content
- Blogging Is Beyond an Advantage, It’s Essential
- Blog Strategy
- Start with a Hosted Blog
- How to Create a Blog
- Best Practices
- Writing Blog Posts
- Getting Comments on Blog Posts
- Author Blog Promotion Strategies
- Measure Your Blog Results to Understand Your Audience
- Link Your Blog to Your Social Sites
- Checklist, Step 2: Blog
- Success Spotlight: Waterside Client Andy Rathbone
- Chapter 3: Twitter: The Instant Handshake
- Chapter 4: Google+: More Than a Social Network
- Why Google Is Important to Authors
- Use Google+ Circles
- Best Practices for Interacting on Google+
- Strategy for Posting on Google+
- Automate Your Google+ Posts
- Connect Your Content Through Google Authorship
- More Google+ Features
- Google Services Beyond Google+
- Connecting Your Google+ Account to Your Website
- Checklist, Step 4: Google
- Success Spotlight: Waterside Client Dave Taylor
- Chapter 5: Your Author Brand and Book on Facebook
- Chapter 6: Using LinkedIn: Not Only an Online Résumé
- Definition of LinkedIn
- Why LinkedIn Is Important to Authors
- Creating and Optimizing Your LinkedIn Author Profile
- How to Increase LinkedIn Connections
- Update Your LinkedIn Profile Regularly
- Articles to Repost
- LinkedIn Strategies
- LinkedIn Ads
- Best Practices of LinkedIn Networking
- Benefits of LinkedIn Premium Accounts
- Checklist, Step 6: LinkedIn
- Success Spotlight: Waterside Client Ed Tittel
- Chapter 7: Inform, Educate, and Entertain: The Power of Personal Appearances
- Short Talk vs. Long Speech
- Personal Appearance Options
- Advantages of Live Personal Appearances
- Personal Appearances Strategy
- Best Practices for Teaching and Training
- The Simple Course Format
- Teaching and Training Strategy
- Types of Online Teaching and Training
- Types of Live Teaching
- Live Speaking Strategy
- Checklist, Step 7: Personal Appearances
- Success Spotlight: Waterside Client Jay Elliot
- Chapter 8: Create Your Article Bank: Original, Excerpted, Repurposed Variations
- Everyone Is Now a Journal Publisher on the Web
- Advantages to Writing Articles
- Choosing Topics for Original Articles
- Types of Articles
- Article-Writing Strategy
- Generating Content for Articles
- First Stop for Publishing Articles: Blogs
- Second Stop for Publishing Articles: Publications Seeking Content
- Additional Online Tools
- Checklist, Step 8: Article Bank
- Success Spotlight: Waterside Client Bob LeVitus
- Chapter 9: Finding Your Voice: Radio, Podcasts, and More Audio Adventures
- Your First Audio: Record a Sound Clip for Your Author Website
- Pitching Local Talk Shows
- Pitching Larger Radio Stations
- Finding Online Podcast Interview Opportunities
- Making Your Own Online Radio Station (Podcast)
- Getting Your Podcast in the Directories
- How to Use Your Book Cover as Your Podcast Logo
- Checklist, Step 9: Audio
- Success Spotlight: Waterside Client Thom Hartmann
- Chapter 10: Video: Book Trailers, YouTube, Linking, and More
- The Rise of YouTube
- More Reasons to Make Video Part of Your Platform
- Author Video Strategy
- Making a Book Trailer
- Uploading Your Videos
- Uploading Your Videos to Vimeo
- Video Blogging
- Video Interviews
- Checklist, Step 10: Video
- Success Spotlight: Waterside Client Dr. Brian Alman
- Chapter 11: Publish a Book Website to Attract More Audience
- Think Like a Publisher
- Create a Website for Each Book
- Book Clubs, Booksellers, and Your Book Site
- Choose a Model Book Site
- A Simple Format for Your Book Website
- Book Website Content Strategy
- Create Your Book Site in WordPress
- Linking to Booksellers
- Checklist, Step 11: Book Website
- Success Spotlight: Waterside Client Tee Morris
- Chapter 12: Amazon.com—Your Author Toolbox and World’s Largest Online Bookstore
- Reasons Readers Flock to Amazon
- Reasons to Use Amazon Author Central
- Create Your Author Central Page
- Amazon Book Reviews
- Connecting Your Site to Amazon
- Amazon Strategy #1: Connect with Your Readers on Your Author Page
- Amazon Strategy #2: Create Listmania Lists
- Look Into Your Sales
- More Tools
- Checklist, Step 12: Amazon’s Author Toolbox
- Success Spotlight: Waterside Client John C. Havens
- Chapter 13: Motivate Your Audience to Talk About You: Book Reviews
- Why Reviews Are Critical
- How to Ensure Reviews: Build Your Audience in Advance
- Strategy for Managing Negative Reviews
- Best Practices for Getting Reviews
- Other Online Book Review Sites
- Review Others’ Books
- Incorporate Reviews Into Your Author Platform
- Checklist, Step 13: Reviews
- Success Spotlight: Waterside Client David Busch
- Chapter 14: The Celebration Announcement: Launch Parties and Virtual Tours
- Advantages to Holding Your Book Launch Party
- Live Book Launch Party Strategy
- Steps to Prepare Your Live Book Launch Party
- A Simple One-Hour Book Launch Party Format
- The Virtual Book Launch Tour
- Strategy for Virtual Book Launch
- Steps to Creating Your Virtual Book Launch Tour
- Virtual Tour Stops
- Checklist, Step 14: Launch
- Further Reading
- Tear-Out Sheets: Author Platform Publicity Plan
- About the Authors
- Index
-
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