9.9. Launching the Play Store from Within Your App

To drive additional sales of your apps, you can launch the Play Store app (Google Play) from within your app (typically by including a button) so that the user can download other apps you’ve published or purchase a related app with functionality beyond that of the previously downloaded “lite” version. You can also launch the Play Store app to enable users to download the latest updates.

There are two ways to launch the Play Store app. First, you can bring up Google Play search results for apps with a specific developer name, package name or string of characters. For example, if you want to encourage users to download other apps you’ve published, you could include a button in your app that, when touched, launches the Play Store app and initiates a search for apps containing your name or company name. The second option is to bring the user to the details page in the Play Store app for a specific app.

To learn about launching Play Store from within an app, see Linking Your Products at http://developer.android.com/distribute/googleplay/promote/linking.html.