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Dedication
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Dedication
by James C. Crimmins
7 Secrets of Persuasion
Cover Page
Title Page
Copyright Page
Dedication
Contents
Foreword
1. Getting to Know the Lizard
2. Speak the Language of the Lizard: Basic Grammar
3. Speak the Language of the Lizard: Style
4. Aim at the Act, Not the Attitude
5. Don’t Change Desires, Fulfill Them
6. Never Ask, Unearth
7. Focus on Feeling
8. Create Experience With Expectation
9. Add a Little Art
10. Personal Persuasion
Conclusion
Chapter Notes
Bibliography
Index
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