If you want to control the length of your animation effects and the order in which they occur, or add more than one effect, or have access to many different types of animations, you can create a customized animation scheme. By customizing your animations, you can make the items do a number of remarkable tricks.
On the Animations tab, click the Custom Animation button to display the Custom Animation pane.
Select the item whose animation you want to apply or change.
Click the Change button to change the type of animation you want to use. (If you haven’t yet applied an animation scheme, this button will appear as the Add Effect button. Click it, and choose the animation you want from the dropdown menu.)
To further customize the animation, click the item’s down arrow, and customize the animation to your liking.
Use the Re-Order buttons if you want to change the order in which the items are animated.
Click the Custom Animation button again to close the Custom Animation pane.