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Book Description

Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts.

Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedication
  4. Table of Contents
  5. About the Author
  6. Acknowledgments
  7. Foreword
  8. Introduction. Why you need a portfolio now
  9. Part I. Planning
    1. Chapter 1. Assessment and Adaptation
    2. Chapter 2. Professions
    3. Chapter 3. Your Audience
    4. Chapter 4. Delivery and Format
  10. Part II. Collecting and Preparing
    1. Chapter 5. Organizing Your Work
    2. Chapter 6. Transferring Physical Media to Digital
    3. Chapter 7. Repurposing and Optimizing
    4. Chapter 8. Creating Written Content
  11. Part III. Production
    1. Chapter 9. Structure and Concept
    2. Chapter 10. Designing a - Portfolio Interface
    3. Chapter 11. Portfolio Reels
  12. Part IV. Marketing
    1. Chapter 12. Copyright and Portfolio
    2. Chapter 13. Presenting Your Portfolio
  13. Part V. Appendixes
    1. Appendix A. Resources
    2. Appendix B. Contributors
  14. Index