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Design Elements
Author
Tim Samara
Release Date: 2007/04/01
ISBN: 9781592532612
Topic:
Design
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Book Description
The graphic design equivalent to Strunk & White’s The Elements of Style.
Table of Contents
Cover
Title Page
Contents
What it is Graphic Design
Twenty Rules for Making Good Design
Chapter 1: Form and Space
Seeing Form and Space
Categories of Form
Putting Stuff Into Space
A Foundation for Meaning
Chapter 2: Color Fundamentals
The Identity of Color
Chromatic Interaction
Color Systems
Emotions and Messages
Chapter 3: Choosing and Using Type
Structure and Optics
Issues Related to Style
Mechanics of Text
Texture and Space
Type as Information
How Color Changes Type
Chapter 4: The World of Image
Real, Unreal, and Otherwise
Media and Methods
Presentation Options
Content and Concept
Chapter 5: Putting it All Together
Visual Logic
Structuring the Page
Intuitive Arrangement
Integrating Type and Image
Layout Systems
Appendix A: The Right Design Choices
Twenty Reminders for Working Designers
Appendix B: Causin’ Some Trouble
When and Why to Challenge Anything in This
Contributors
Acknowledgments
About the Author
Copyright Page