- Copyright
- About the Author
- Author's Acknowledgments
- Introduction
- I. Laying the Groundwork
- 1. Exploring the Best Ways to Create Web Sites
- 2. Planning Makes Web Design Easier
- 3. Securing a Domain Name and Web Host
- 4. Understanding Web Design
- 4.1. HTM-what? Exploring HTML and XHTML
- 4.2. Comparing Tables, Frames, and Layers
- 4.3. Designing with Cascading Style Sheets
- II. Putting the Pages Together
- 5. Editing and Creating Web Graphics
- 6. Getting Started with Dreamweaver
- 6.1. Setting Up a New or Existing Site
- 6.2. Defining a Web Site in Dreamweaver
- 6.3. Creating New Pages in Dreamweaver
- 6.4. Inserting Images in Dreamweaver
- 6.5. Setting Links to Other Pages in Your Site
- 6.6. Linking to Another Web Site
- 6.7. Setting a Link to an E-Mail Address
- 6.8. Changing Page-Wide Settings with Page Properties
- 6.9. Defining New Styles in Dreamweaver
- 6.10. Creating and Using Templates
- 6.11. Adding Meta Tags for Search Engines
- 6.12. Inserting Code into a Web Page in Dreamweaver
- 7. Creating a Profile or Portfolio Site
- 8. Creating a Business Web Site
- 9. Creating a Family, Vacation, or Hobby Site
- 10. Testing and Publishing a Web Site
- 10.1. Understanding How Web Pages Look on Different Computers
- 10.2. Understanding How Browsers Affect a Site's Appearance
- 10.3. Previewing Web Pages in Multiple Browsers
- 10.4. Testing Sites with Online Browser Emulators
- 10.5. Using the Dreamweaver Link-Testing Features
- 10.6. Setting Up FTP in Dreamweaver
- 10.7. Uploading Files with the Dreamweaver FTP Features
- 10.8. Adding Google Analytics to your Site
- III. Going Web 2.0
- IV. The Part of Tens
- 15. Ten Cool Services for Your Site
- 15.1. Measuring Traffic from Web Visitors
- 15.2. Creating and Managing E-mail Newsletters
- 15.3. Downloading Professional Images Inexpensively
- 15.4. Highlighting Links with Pop-Up Previews
- 15.5. WhatTheFont? (An Online Matchmaker)
- 15.6. Surveying Your Visitors
- 15.7. Dressing Up the Address Bar with a Favicon
- 15.8. Protecting Your E-Mail Address from Spammers
- 15.9. Setting Up Free Conference Calls
- 15.10. Sharing PowerPoint Presentations
- 16. Ten Ways to Promote Your Site
- 16.1. Scoring High in Search Engines
- 16.2. Buying Traffic (Yes, You Really Can!)
- 16.3. Using Social Networking Sites for Promotion
- 16.4. Getting Ranked on Social Bookmarking Sites
- 16.5. Enticing Visitors to Return for Updates
- 16.6. Gathering Ideas from Other Web Sites
- 16.7. Marketing a Web Site to the Media
- 16.8. Unleashing the Power of Viral Marketing
- 16.9. Blogging, Blogging, Blogging
- 16.10. Using Twitter to Promote Your Site
- 16.11. Telling Everyone You Know
- 15. Ten Cool Services for Your Site
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