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III. Going Web 2.0
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III. Going Web 2.0
by Janine Warner
Web Sites Do-It-Yourself for Dummies®, 2nd Edition
Copyright
About the Author
Author's Acknowledgments
Publisher's Acknowledgments
Acquisitions and Editorial
Composition Services
Publishing and Editorial for Technology Dummies
Publishing for Consumer Dummies
Composition Services
Introduction
About This Book
About the Templates and Web Site for this Book
Conventions Used in This Book
Foolish Assumptions
How This Book Is Organized
Part I: Laying the Groundwork
Part II: Putting the Pages Together
Part III: Going Web 2.0
Part IV: The Part of Tens
Icons Used in This Book
I. Laying the Groundwork
1. Exploring the Best Ways to Create Web Sites
1.1. Checking Out Examples of Success on the Web
1.2. Creating Web Sites with the Templates in This Book
1.3. Comparing Web Design Options
1.3.1. Static Web pages
1.3.2. Dynamic Web pages
1.3.3. Multimedia: You like to move it-move it ...
1.4. Working with Different Kinds of Templates
1.4.1. What kind of templates should you use?
1.5. Reviewing Web Design and Graphics Programs
1.5.1. Comparing Web design programs
1.5.2. Comparing image editing programs
2. Planning Makes Web Design Easier
2.1. Developing a Project Plan
2.1.1. Defining goals and objectives
2.1.2. Creating a content list
2.1.3. Creating a task list
2.1.4. Setting a timeline
2.1.5. Establishing a budget
2.1.6. Assembling a team
2.2. Designing Your Web Site
2.2.1. Creating a consistent design
2.2.2. Mapping the structure: Organization, navigation, and links
2.2.3. Designing the home page and main sections
2.2.4. Setting up navigation links
3. Securing a Domain Name and Web Host
3.1. Finding and Registering Domain Names
3.1.1. Choosing a good domain name
3.1.2. Searching for an available domain name
3.1.3. Understanding top-level domains
3.1.4. Comparing country domains: .tv, .us, and .ws
3.1.5. Registering your domain name
3.2. Choosing a Web Hosting Service
3.2.1. Finding the best host for your site
3.2.2. Setting up e-commerce service
3.2.3. Hosting multiple sites with different domain names
4. Understanding Web Design
4.1. HTM-what? Exploring HTML and XHTML
4.2. Comparing Tables, Frames, and Layers
4.2.1. Creating page designs with HTML Tables
4.2.2. Considering design options with HTML frames
4.2.3. Using Layers (or AP Divs) to create designs
4.3. Designing with Cascading Style Sheets
4.3.1. Appreciating the advantages of CSS
4.3.2. Combining CSS and XHTML
4.3.3. Creating page layouts with CSS and XHTML
4.3.4. Understanding style selectors
4.3.4.1. Class selectors
4.3.4.2. ID selectors
4.3.4.3. Tag selectors
4.3.4.4. Creating compound styles
4.3.5. Understanding rule definition options
4.3.6. Looking at the code behind the scenes
II. Putting the Pages Together
5. Editing and Creating Web Graphics
5.1. Introducing Photoshop Elements
5.1.1. The Toolbox
5.1.2. The Options bar
5.1.3. The menu bar
5.1.4. The panels
5.2. Cropping an Image
5.3. Resizing an Image
5.4. Optimizing Photos as JPEGs
5.5. Optimizing Graphics in GIF or PNG Format
5.6. Combining Photos and Text in a New Image
5.7. Editing Images with Multiple Layers
6. Getting Started with Dreamweaver
6.1. Setting Up a New or Existing Site
6.2. Defining a Web Site in Dreamweaver
6.3. Creating New Pages in Dreamweaver
6.4. Inserting Images in Dreamweaver
6.5. Setting Links to Other Pages in Your Site
6.6. Linking to Another Web Site
6.7. Setting a Link to an E-Mail Address
6.8. Changing Page-Wide Settings with Page Properties
6.9. Defining New Styles in Dreamweaver
6.10. Creating and Using Templates
6.11. Adding Meta Tags for Search Engines
6.12. Inserting Code into a Web Page in Dreamweaver
7. Creating a Profile or Portfolio Site
7.1. Starting with Profile or Portfolio Templates
7.1.1. Introducing the profile template
7.1.2. Creating a multipage portfolio site
7.2. Customizing Banner Graphics
7.3. Designing a Winning Online Profile
7.4. Customizing the Portfolio Home Page
7.5. Creating and Linking Pages using the Gallery Templates
8. Creating a Business Web Site
8.1. Introducing the Business Site Templates
8.2. Editing and Sizing Images for the Template
8.3. Putting the Pages Together in Dreamweaver
8.4. Creating and Editing Pages with a Web Template in Dreamweaver
8.5. Using Background Images in Page Layouts
9. Creating a Family, Vacation, or Hobby Site
9.1. Getting Started with the Family or Group Site Templates
9.2. Editing Starter Image Templates
9.3. Designing a Web Site for the Entire Family
9.4. Creating and Linking New Pages
10. Testing and Publishing a Web Site
10.1. Understanding How Web Pages Look on Different Computers
10.2. Understanding How Browsers Affect a Site's Appearance
10.3. Previewing Web Pages in Multiple Browsers
10.4. Testing Sites with Online Browser Emulators
10.5. Using the Dreamweaver Link-Testing Features
10.6. Setting Up FTP in Dreamweaver
10.7. Uploading Files with the Dreamweaver FTP Features
10.8. Adding Google Analytics to your Site
III. Going Web 2.0
11. Designing a Blog
11.1. Starting a Blog at WordPress.com
11.2. Customizing Your Blog Template
11.3. Posting to Your Blog
12. Podcasting Your Own Show
12.1. Preparing a Podcast
12.2. Recording a Podcast
12.3. Editing a Recording
12.4. Publishing a Podcast
13. Multimedia: Adding Flash, Audio, and Video
13.1. Playing Animation and Video on the Web
13.2. Working with Adobe Flash
13.3. Inserting a Flash Animation File into a Web Page
13.4. Converting and Optimizing Flash Video
13.5. Adding Flash Video to Your Site
13.6. Uploading Videos to YouTube, Vimeo, and Other Sites
14. Making Money with Your Site
14.1. Adding Advertisers with Google AdSense
14.2. Signing Up with Affiliate Programs
14.3. Adding a PayPal Button
IV. The Part of Tens
15. Ten Cool Services for Your Site
15.1. Measuring Traffic from Web Visitors
15.2. Creating and Managing E-mail Newsletters
15.3. Downloading Professional Images Inexpensively
15.4. Highlighting Links with Pop-Up Previews
15.5. WhatTheFont? (An Online Matchmaker)
15.6. Surveying Your Visitors
15.7. Dressing Up the Address Bar with a Favicon
15.8. Protecting Your E-Mail Address from Spammers
15.9. Setting Up Free Conference Calls
15.10. Sharing PowerPoint Presentations
16. Ten Ways to Promote Your Site
16.1. Scoring High in Search Engines
16.2. Buying Traffic (Yes, You Really Can!)
16.3. Using Social Networking Sites for Promotion
16.4. Getting Ranked on Social Bookmarking Sites
16.5. Enticing Visitors to Return for Updates
16.6. Gathering Ideas from Other Web Sites
16.7. Marketing a Web Site to the Media
16.8. Unleashing the Power of Viral Marketing
16.9. Blogging, Blogging, Blogging
16.10. Using Twitter to Promote Your Site
16.11. Telling Everyone You Know
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10. Testing and Publishing a Web Site
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11. Designing a Blog
Part III. Going Web 2.0
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