Book I
Web Presence
Book I
Web Presence
Contents at a Glance
Chapter 1: Internet Business Basics
Understanding the Internet Marketing Process
Planning Your Website Strategy
Chapter 2: Making Money Online
Discovering the Ways to Make Money on the Internet
Assembling an Internet-Based Buying Process That Converts
Doubling or Tripling Your New Customer Revenue
Creating Your Own Affiliate Program
Joint Venturing for Exponential Sales Growth
Using the Right Colors for Your Website
Laying Out Content on Your Web Pages
Completing the Website Preflight Checklist
Designing for Optimum Usability
Chapter 4: Creating and Connecting Multiple Websites
Planning Your Core Company Website
Using Free Blog Platforms to Supplement Your Website
Reaching for Traffic with Content Sites
Chapter 5: Creating Exceptional Copy That Sells
Understanding the Elements of Effective Website Copy
Driving Sales with Landing Pages
Writing Copy That Sells, Using the C.O.N.V.E.R.T. M.E. Formula
Chapter 6: Lead-Generation for Business Growth
Using Audio and Video on Your Website
Mining Social Networks for Targeted Website Traffic
Chapter 7: Getting Help with Your Web Presence