Book III
Web Analytics
Book III
Web Analytics
Contents at a Glance
Chapter 1: Getting Started with Analytics
Knowing What’s Possible (Or Not)
Knowing How Reporting Tools Work
Making Sure Your Server Is Set Up
Chapter 2: Tracking Traffic Volumes
Seeing Why Hits Are a Lousy Metric
Understanding the Five Basic Traffic Metrics
Chapter 3: Measuring Your Best Referrers
Checking Out the Referring Site Data in a Traffic Report
Analyzing the Referring Sites Data
Chapter 4: Measuring Visit Quality
Learning More with Bounce Rate
Chapter 5: Using Conversion Goals
Determining Key Performance Indicators
Attaching Monetary Value to Goals