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by Janelle Estes, Andy MacMillan
User Tested
Cover
Title Page
Copyright
Dedication
List of Figures
Acknowledgments
Preface
PART 1: The Challenge: Understanding Customers as Humans, Not Data Points
PART 2: The Solution: Human Insight Powers Customer‐Centric Actions
PART 3: The Playbook: How Human Insight Fits into Your Business
PART 4: The Culture Shift: Applying Human Insight at Scale
One Final Note
Index
End User License Agreement
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Copyright
JANELLE ESTES | ANDY MACMILLAN
HOW THE WORLD’S TOP COMPANIES USE HUMAN INSIGHT TO CREATE GREAT EXPERIENCES
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