CONTENTS
PART ONE: THE DEMAND SIDE OF THE EQUATION: Generations and Regions
1Counting People—What a Concept!
3The Ever-So-Important Delineation of the Generations
5On the Way Out with the G.I. Generation
6The Still Quiet Silent Generation
7Those Transformative Baby Boomers
8The Unfairly Maligned Generation X
9Coming of Age with Generation Y
10The As-Yet-to-Be-Defined Generation Z
11Now That You Know Who These People Are, and How Many, Where Are They?
12The Northeast Beholden to International Immigration
13The South Has Indeed Risen Again
PART TWO: THE SUPPLY SIDE OF THE EQUATION: The Impact of Demographics
16Put All These People Together and Stir the Pot
17Death Comes Knocking for Us All
18Kicking Back During the Golden Years
19Boomers Driving the Future of Healthcare
21Planes, Trains, and Automobiles . . . Not to Mention Boats
22Technology—A Language Best Spoken by the Young?
23Retail and Marketing—When and How to Sell What to Whom
24Manufacturing—Coming Home to Roost?
25Out with the Old, In with the New—Labor Force Dynamics
PART THREE: THE REST OF THE WORLD (ROW)
26It’s a Mighty Big World Out There
27Economic Dynamo—North America
29More Than Half the World—Asia
30Cradle of Civilization—Africa
31Latin America Flavors and Down Under