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Part One: The Demand Side of the Equation: Generations and Regions
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Part One: The Demand Side of the Equation: Generations and Regions
by John Zog, M.J. Moye, Kenneth W. GRONBACH
Upside
Cover
Half title
Title
Contents
Foreword
Introduction
Part One: The Demand Side of the Equation: Generations and Regions
1 Counting People—What a Concept!
2 The People Are Demanding
3 The Ever-So-Important Delineation of the Generations
4 Who Are These People?
5 On the Way Out with the G.I. Generation
6 The Still Quiet Silent Generation
7 Those Transformative Baby Boomers
8 The Unfairly Maligned Generation X
9 Coming of Age with Generation Y
10 The As-Yet-to-Be-Defined Generation Z
11 Now That You Know Who These People Are, and How Many, Where Are They?
12 The Northeast Beholden to International Immigration
13 The South Has Indeed Risen Again
14 Doldrums in the Midwest
15 Is the West the Best?
Part Two: The Supply Side of The Equation: The Impact of Demographics
16 Put All These People Together and Stir the Pot
17 Death Comes Knocking for Us All
18 Kicking Back During the Golden Years
19 Boomers Driving the Future of Healthcare
20 Where House Now?
21 Planes, Trains, and Automobiles . . . Not to Mention Boats
22 Technology—A Language Best Spoken by the Young?
23 Retail and Marketing—When and How to Sell What to Whom
24 Manufacturing—Coming Home to Roost?
25 Out with the Old, In with the New—Labor Force Dynamics
Part Three: The Rest of The World (Row)
26 It’s a Mighty Big World Out There
27 Economic Dynamo—North America
28 The Old Country—Europe
29 More Than Half the World—Asia
30 Cradle of Civilization—Africa
31 Latin America Flavors and Down Under
Sources
Notes
Index
Sample pages from Age Curve by Kenneth w. Gronbach
About Amacom
Copyright
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Introduction
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1 Counting People—What a Concept!
PART
ONE
THE DEMAND SIDE OF THE EQUATION:
Generations and Regions
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