ABOUT THE AUTHORS

Photo of Dr. Christophe Morin.

With more than 30 years of marketing and business development experience, Dr. Christophe Morin is passionate about understanding and predicting consumer behavior using neuroscience. Prior to founding SalesBrain, he was chief marketing officer of rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was vice president of marketing and corporate training for Grocery Outlet Inc., the largest grocery remarketer in the world. Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014, and 2015, he received a Great Mind Research Award and two distinctions from the Advertising Research Foundation (ARF).

Christophe holds a BA in marketing, an MBA from Bowling Green State University, an MA and a PhD in media psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents. He is an adjunct faculty member of Fielding Graduate University, where he teaches several courses in media neuroscience. He was a founding board member of the Neuromarketing Science and Business Association (NMSBA) between 2011 and 2016.

Photo of Patrick Renvoisé.

Patrick Renvoisé is an expert in complex sales and messaging strategies that achieve spectacular results. He headed the global business development efforts at Silicon Graphics, then as executive director of business development at LinuxCare. Pushed by a fervent desire to seek the truth about messaging effectiveness, Patrick turned to neuroscience and psychology. Patrick spent two years researching and formalizing a science‐based blueprint of how messages work on the brain. This became the basis of NeuroMap, which has helped thousands of companies worldwide get their messages truly understood by the brains of their customers.

Patrick received a master's in computer science from the National Institute of Applied Sciences (Lyon, France); and he is currently serving as chief neuromarketing officer and cofounder of SalesBrain.

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