This book will look at business and entrepreneurship. It outlines the process from understanding the opportunities and implications of having your own business and the opportunities and risks associated with scaling and growth.
Key aspects of the cycle that will be looked at are as follows:
• Understanding what is required to grow your business in terms of skills, funding, and some of legal implications
• Financial statements and sources of funds and how they will change with scale
• Day-to-day tasks needed to keep your business running and to give the optimal chance of success
• The importance of short-, medium-, and long-term planning
• Embracing the norms of risk, uncertainty, and change
The content will be brought to life using theories and supported by examples from a range of well-known businesses and business personalities. The purpose of this book is to make the readers think about their business and to consider areas that may not have been considered previously.
Keywords
entrepreneurship; business; start-ups; risk; reward; profitability; marketing; strategy; networking; managing change; decision making; uncertainty; stakeholder management; planning; resource and process management; consistency of good habits; research; market research