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This book is perfect for anyone looking at business and entrepreneurship. It is ideal for anyone with an interest in business and anyone who has aspirations to start their own business–outlining key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies.

Within this text you will find useful and practical information about business and entrepreneurship. The author provides a robust understanding of the theory and real-world implications of running a successful business. James also describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion.

He clearly demonstrates that if you consistently follow the good business habits and practices that are described in this book, you really can achieve entrepreneurial success and the opportunities that come with it.

Table of Contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Preface
  8. Chapter 1 Introduction
  9. Chapter 2 Is This Option Right for You?
  10. Chapter 3 How Can You Grow Your Business?
  11. Chapter 4 Stakeholders
  12. Chapter 5 Uncertainty, Risk, and Change
  13. Chapter 6 Short-, Medium-, and Long-Term Planning
  14. Chapter 7 Networking and Social Media
  15. Chapter 8 Marketing
  16. Chapter 9 Understanding Key Financial Statements
  17. Chapter 10 Managing Expansion
  18. Chapter 11 Understanding Resources
  19. Chapter 12 Process Management
  20. Chapter 13 Trading in Other Countries and Trading Blocs
  21. Chapter 14 Conclusions
  22. Bibliography
  23. About the Author
  24. Index
  25. Backcover