Praise for Social Content Marketing for Entrepreneurs

“James Barry nails the details on how to build trust-based relationships through social content marketing, including how to stand out from the noise in the marketplace. Keep this book close to your side—and give it to everyone on your marketing team!

—Charlene Li,
founder and CEO of Altimeter Group,
coauthor of Groundswell and author of Open Leadership

“Moving beyond mechanical marketing tactics into creating more meaningful content and social experiences differentiates success from failure in today’s digital world. Social Content Marketing for Entrepreneurs by Dr. Jim Barry is a comprehensive, can’t miss guide for developing credible, authoritative marketing that connects with buyers intellectually and emotionally.”

—Lee Odden, CEO,
TopRank Online Marketing and author of Optimize

“Social content marketing takes more than posting to online channels. Getting your audiences to know, like, and trust you requires new skills, strategies and tactics. Dr. Jim Barry makes all of them accessible and actionable in Social Content Marketing for Entrepreneurs. Do yourself a favor and make this book your guide for building business relationships.”

—Ardath Albee,
B2B Marketing Strategist and author of Digital Relevance:
Marketing Content and Strategies that Drive Results

“I’ve been asked to preview a lot of books, but Social Content Marketing for Entrepreneurs is one of the few to hook me and keep me interested all the way through. Jim has successfully and comprehensively organized a large, diverse, and heavily discussed field. The charts and diagrams are fascinating and useful. As a comedian who’s read much of the research and books about why comedy works, I think his section on humor is an exceptional summary.”

—Brian Carter,
comedian and international bestselling author of
The Like Economy: How Businesses Make
Money with Facebook Marketing

“I’ve had the opportunity to review James Barry’s book ‘Social Content Marketing for Entrepreneurs’ and I have to say, I’m so impressed with the design and content. This book was constructed in a very unique way. Each chapter is organized for deep learning. I have written books that were used in college classrooms, but this is the one I would recommend to any teacher if they want information that is evergreen and not tied to User Interface changes on each social site. In other words, this book can be used for years in the classroom. Entrepreneurs need to know that this book will give them that 30,000 foot view of online marketing and why they need to deeply understand and participate in the structure. Mr. Barry deeply understands the social environment and he shares his wisdom freely in this book. I highly recommend it to my students and to all social media managers, consultants and business owners looking to understand social media marketing.”

—Phyllis Khare,
cofounder of Social Media Manager School,
founder of TimeBliss.ME, and author of Social Media
eLearning Kit for Dummies and co-author of
Facebook Marketing All-in-One for Dummies.

“The number 13 has long been held to be one of the most powerful and mystical numbers. Dr. Barry has added to that lineage in this book; a simply extraordinary guided path for entrepreneurs to evolve their marketing. Each of the 13 incredible chapters are powerful, yet pragmatic, lessons. Taken as a whole, they will focus the entrepreneur to build trust, appeal emotionally and align with the customer’s values—all in the name of moving business forward in today’s world. Kudos to Dr. Barry for making the way forward so clear.”

—Robert Rose,
chief strategy officer of Content Marketing Institute,
author of Managing Content Marketing

“It’s been said that teaching social media is not unlike running on a sidewalk while you’re paving it. But somehow James Barry has managed to wrap his arms around the rapidly changing landscape, providing readers with intuitive and useful frameworks to think about the value and application of all things social to their business. What I perhaps like most, however, is how Barry keeps the customer squarely in the center of it all, marrying old school trusted marketing principles with new school social tools. Sure the most popular platforms will no doubt change as will the top-performing tactics, but the fundamental need for entrepreneurs to break through the noise and reach their customers in a meaningful way will remain. Barry’s book will help point you in the right direction.”

—Sima Dahl,
America’s personal branding champion,
Sway Factory, Inc.

“In this book, James covers 13 tenants crucial to successful inbound marketing. This is not a glossy overview of inbound marketing, but instead a detailed look at every step and every issue you will face as you develop your inbound strategy. Gamification? Covered. Social Media? Covered. Promotion and amplification? Covered. Email? Covered. And on and on. Whether a student or an entrepreneur this book belongs in your arsenal. And not just on your bookshelf, but right on your desk within arm’s reach.”

—Arnie Kuenn,
CEO of Vertical Measures and
author of Content Marketing Works

“I have been in sales and marketing for over 20 years, and have owned a digital marketing firm for almost 8 of those years. I am looking for great resources to help small business owners and those new to digital marketing. There are very few that are as thorough and relevant to today’s marketer as Dr. Jim Barry’s, Social Content Marketing for Entrepreneurs. This is a wonderful resource for anyone wanting to understand not only today’s changing marketing environment, but more importantly, today’s tech-savvy consumer. This should be a guidebook on every entrepreneur’s bookshelf.”

—Gina Schreck, president,
CEO, SocialKNX

“Jim Barry has made the subject of Relationship Marketing through Social Content easily understandable for entrepreneurs who don’t have backgrounds in marketing or advertising. Devoid of jargon and hyperbole, Barry’s book lays out a simple, step by step, road map which business owners can immediately implement and execute in their businesses. This practical read will replace dozens of other Social Media books full of hype but little meat. Thanks for writing this gem, Dr. Jim!”

—Kevin Knebl,
coauthor of Social Media Sales Revolution and
Learn Marketing with Social Media in 7 Days

“James Barry guides current and aspiring business owners through the myriad maze of social media and content marketing using easy-to-recall terms and visuals. From lead nurturing to personas to in-depth analysis of content channels like podcasts, you’ll find content ideas springing up and you’ll know where to promote them—and ultimately solve prospects’ problems by earning their trust and respect, driving sales and brand loyalty.”

—Suzanne McDonald,
new media strategist and education expert, professor,
2014 “Internet-New Media Company of the Year”
International Business Award winner