PART 2

Getting Audiences to R-A-I-S-E Your Brand

Now that your audiences have expressed interest in trusting, aligning with, liking, and knowing you, it’s time to invoke their support in boosting your visibility. These next five chapters will describe how your target audiences could R-A-I-S-E your brand in the following way:

    1.  Recognize you from quality content (Chapter 4)

    2.  Advocate your brand through passionate employees (Chapter 5)

    3.  Influence your brand through industry thought leaders (Chapter 6)

    4.  Stamp your brand with reputable followers on social networks (Chapter 7)

    5.  Expose your brand through syndication, search, and native advertising (Chapter 8).