DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION HAS MANY FORTHCOMING TITLES, INCLUDING. . .

Vicky Crittenden, Babson College, Editor

    •    Digital and Social Media Marketing: Keeping it Real by Nathalie Collins

    •    Online Consumer Insight by Geraldine Rosa Henderson

    •    Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamath Brito, Maria Carol Zanette, and Benjamin Rosenthal

    •    Mobile Marketing: A Plan For Strategic Success by J. Barry Dickinson

    •    A Beginner’s Guide to Mobile Marketing by Karen Mishra and Molly Garris

    •    Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne

    •    Digital Consumption and Fantasy Football: Lessons For Marketers From America’s ‘Virtual’ Pass Time by Mujde Yuksel, Mark A. McDonald, and George Milne

    •    Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce by Esther Swilley

    •    Electronic Word of Mouth for Service Businesses by Linda W. Lee

    •    Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay

    •    Mobile Advertising: Moving from SMS to Mobile Applications by Aikaterini C. Valvi

    •    Presentation Evaluation: How to Inspire, Educate, and Entertain Your Audience by Michael Weiss

    •    M-Powering Marketing in a Mobile World by Syagnik Banerjee, Ruby Roy Dholakia, and Nikhilesh Dholakia

    •    Using and Managing Online Communities by Edward Boon

Announcing the Business Expert Press Digital Library

Concise e-books business students need for classroom and research

This book can also be purchased in an e-book collection by your library as

    •    a one-time purchase,

    •    that is owned forever,

    •    allows for simultaneous readers,

    •    has no restrictions on printing, and

    •    can be downloaded as PDFs from within the library community.

Our digital library collections are a great solution to beat the rising cost of textbooks. E-books can be loaded into their course management systems or onto student’s e-book readers.

The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please contact Adam Chesler at [email protected]. For all other regions, contact Nicole Lee at [email protected].