The ultimate goal of the app developer is mostly to monetize it. AdMob helps you monetize your app through in-app advertising. You can have different kinds of ads, such as a banner ad, a video ad, or even a native ad. It allows you to show the ads from AdMob mediation platform or from Google Advertisers. AdMob mediation platform has Ad optimization strategy built to maximize your revenue. You can also see the monetization reports generated by AdMob to define your product strategy.