Dynamic Links are URLs that help you redirect users to a specific content location in your mobile app or web application. If a user opens a dynamic link in a Desktop browser, the respective web page will be open, but if a user opens it up in your Android or iOS, the user will be redirected to the respective location in your Android or iOS. In addition, Dynamic Links work across the app; the user will be prompted to install the app if it is not installed yet. Dynamic Links increase the chances of conversion of mobile web users to native app users. Dynamic Links as part of online social networking campaigns also increase app installation and they are free forever.