Contents
Acknowledgments
Introduction
Part 1
Metaformation in Action
Chapter 1
Is This the Last Race?
Part 2
Life Is a Game of Cards
Chapter 2
The Power of the Unconscious Mind
Chapter 3
Play the Hand You’ve Been Dealt
Chapter 4
See Your Winning Hand
Chapter 5
Playing Cards Doesn’t Have to Be a Solo Sport
Part 3
The Art of Metaformation
Chapter 6
Metaframing: Structuring Metaphors
Chapter 7
Metamining: Deconstructing Metaphors for Meaning
Chapter 8
Metaforming: Reconstructing Metaphors
Chapter 9
Searching for a New Metaphor
Part 4
Combining and Communicating, and Applying New Metaphors
Chapter 10
Ligering: Combining and Creating new Metaphors
Chapter 11
Communicating Your New Metaphor
Chapter 12
Metaplying: Applying Your Metaphor
Part 5
Serving Up a New Metaphor
Chapter 13
The Work of the Metaphor
Chapter 14
The Impact of the New Metaphor
Chapter 15
New Markets, New Employees, New Opportunities
Part 6
Structural Mapping
Chapter 16
The Structural Mapping Engine (SME) Process
Part 7
Bouncing Back: 15–Love, and Back in the Game
Chapter 17
Upping the Stakes
Chapter 18
Culture, Markets, and Personal Growth
Chapter 19
The Power of Words to Transform Through Metaphors
Endorsements
Notes
References
Index