Notes

Introduction

1.Ulaby (2009).

Chapter 2

1.Habicht (2001).

2.Elliott (2012).

3.Vadatum (2010).

4.Lipton (2008).

5.Mlodinow (2012).

6.Doidge (2007).

7.Bartlett (1932), p. 68.

8.Doidge (2007).

9.Levitan (2006).

10.Puk (2012, January), pp. 3–18.

11.Bartlett (1932), p. 68.

Chapter 6

1.Falkenhainer, Forbus, and Gentner (1989), pp. 1–63.

Chapter 15

1.The Brand Genius Award is an annual recognition of the brightest minds in advertising by AdWeek, a weekly American advertising trade journal.

Chapter 16

1.Falkenhainer, Forbus, and Gentner (1989), pp. 1–63.

2.Kuehne, Forbus, Gentner, and Quinn (2000, August), pp. 770–775.