This edition published 2016
by Focal Press
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and by Focal Press
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Focal Press is an imprint of the Taylor & Francis Group, an informa business
© 2016 Amy Macy, Clyde Rolston, Thomas Hutchison, and Paul Allen.
The right of Amy Macy, Clyde Rolston, Thomas Hutchison, and Paul Allen to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Notices
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First edition published by Focal Press, 2006
Second edition published by Focal Press, 2010
Library of Congress Cataloging-in-Publication Data
Hutchison, Thomas W. (Thomas William)
Record label marketing : how music companies brand and market artists in the digital
era / Tom Hutchinson, Amy Macy, Paul Allen. — Third edition.
pages cm
1. Music trade. 2. Sound recordings—Marketing. 3. Sound recording industry. I. Macy,
Amy. II. Allen, Paul, 1946– III. Title.
ML3790.H985 2016
780.68’8—dc23
2015012801
ISBN: 978-0-415-71515-7 (hbk)
ISBN: 978-0-415-71514-0 (pbk)
ISBN: 978-1-315-88205-5 (ebk)
Typeset in Kuenstler
by Apex CoVantage, LLC